shutterstock.com
shutterstock.com
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Shutterstock: The Unseen Giant of Content
How a 73M visit/month empire built a stock photo monopoly
While everyone obsesses over AI image generators, Shutterstock quietly commands 73 million monthly visits and $748M in revenue. This isn't just a stock photo site—it's the invisible infrastructure powering global creative workflows.
"Shutterstock doesn't compete with AI—it becomes the data layer that trains it."
The Contributor Ecosystem
With 4,689 employees and an army of contributors, Shutterstock has built a two-sided marketplace where supply and demand feed each other. The keyword 'shutterstock contributor' gets 112,850 monthly searches—proof that their creator economy is as valuable as their customer base.
The Search Moat
60% of traffic comes from organic search. That's not luck—it's a decade of SEO dominance. When you search for stock imagery, Shutterstock doesn't just appear; it owns the top results. Their backlink profile (37.9M links) creates a barrier no startup can easily breach.
The Trustpilot rating of 1.2/5 from 2,712 reviews tells a brutal story. Customers hate the subscription traps, the credit system, and the interface. Yet the revenue keeps climbing. This is the classic enterprise software paradox: product-market fit that feels like product-market friction.
- Global traffic concentration: Top 5 countries represent 30%+ of visits, but undefined markets show massive gaps
- Brand dominance: 'Shutterstock' alone drives 915K monthly searches—more than most companies' entire keyword portfolios
- Cultural penetration: Japanese ('シャッターストック') and Korean ('셔터스ток') keywords prove true global reach
The Infrastructure Play
Shutterstock isn't selling photos—it's selling access to the visual language of the internet. And in the AI era, that language is more valuable than ever.
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Shutterstock
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Reviews (20)
I would like to send a check since I…
I would like to send a check since I don’t xenf money over the internet can you send me an address?
Stay away from shutter stock!
Stay away from shutter stock! They charged me $29 subscription and a $169 earlier cancellation fee without me knowing I was subscribed for a year with a month to month plan. Thank you and you are warned!
They don't pay their contributors
They don't pay their contributors. I have funds that they just won't send to me for my work. I just told them to keep the money since I tried getting them for over a year now. Removed all my videos and pictures uploaded with them and moved to other platforms that are actually paying their contributors
I was charged for a Shutterstock…
I was charged for a Shutterstock subscription even though I never used their services. I didn’t download or access any content, yet the subscription fee was still taken. The billing and cancellation process is not clearly explained, which makes this experience feel misleading and unfair. Charging customers who receive no value is disappointing, especially given the high price of the service. I would recommend being very careful when signing up and keeping a close eye on payments. Based on my experience, I wouldn’t use Shutterstock again.
Feels like a giant scam.
I had no idea I was signing up to a full year with huge cancellation fees or I NEVER would have signed up. I should have cancelled during the trial. What an epic waste of money and definitely deceptive billing practices.
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About shutterstock.com
Company Overview
Traffic & Audience
shutterstock.com receives approximately 73.1M monthly visitors and ranks #547 globally. The website has a bounce rate of 44% with visitors viewing an average of 3.7 pages per visit. Users spend an average of 2:35 on the site.
The majority of shutterstock.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about shutterstock.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit shutterstock.com directly at https://shutterstock.com.