pixabay.com
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The Unseen Giant of Stock Media
How a 24-person team built a 40M monthly visit behemoth that outperforms Unsplash and Getty
While investors chase AI unicorns and SaaS valuations, a quiet German powerhouse quietly dominates the $4B stock media market. Pixabay isn't just a free image site—it's a 40M monthly visit machine that out-traffic's major news outlets, built by a team smaller than most Series A startups.
"Pixabay proves that in the age of AI, the real moat isn't technology—it's network effects and brand trust."
The Growth Engine
With 56% of traffic coming from organic search and 169M+ backlinks, Pixabay has mastered SEO at scale. Their secret? A user-generated content flywheel where every uploaded image becomes a search asset. The 'pixabay' keyword alone drives nearly 2M monthly searches—more than most Fortune 500 brands. This isn't accidental growth; it's a decade-long investment in becoming the default destination for 'free images' across 20+ languages.
The Paradox of Scale
Here's the counterintuitive part: Pixabay operates with just 24 employees. That's 1.6M visits per employee—unheard of efficiency. While competitors like Getty employ thousands, Pixabay's model leverages community contributions and algorithmic curation. The 40% direct traffic proves they've achieved what every founder dreams of: becoming a verb. People don't 'search for images'—they 'pixabay it.'
But the data reveals a fascinating tension. Despite massive scale, Pixabay's Trustpilot rating sits at 1.9/5. The friction isn't in the product—it's in the expectations. Free attracts volume, but quality control and contributor compensation become the Achilles' heel. Their 'no attribution required' model drives adoption but creates a commoditization trap where creators get exposure but no royalties.
- Network effects at scale: 169M backlinks create an SEO fortress competitors can't breach
- Brand-as-search: 'Pixabay' drives 1.9M monthly searches—higher than their direct competition combined
- Extreme efficiency: 24 employees generate $3.4M revenue with 40M monthly visits
The Real Lesson for Founders
Pixabay's 1.9/5 rating and 40M visits prove that in B2C, scale trumps perfection. Their moat isn't product—it's distribution.
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5.9 million+ Stunning Free Images to Use Anywhere - Pixabay
Find your perfect royalty-free image or video to download and use. ✓ Royalty-free ✓ No attribution required ✓ High quality images.
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Reviews (20)
Pixabay is very unique
I honestly like Pixabay! When I first visited this site -- where I tried to upload my music, mind you -- I found this. This site can easily give me access to upload my music taste onto there! This is a great site that should be held at more success. :)
Very useful tool!
Very useful tool!
As of my most recent knowledge update…
As of my most recent knowledge update in September 2021, Pixabay is largely a site for sharing and downloading free photographs and films; unlike some other platforms, it lacks an integrated review or rating system for specific photos or videos. Instead, Pixabay depends on user comments and likes for input. If Pixabay has added a review tool after my previous update, you can post a review by following these general instructions: Log In: Make sure your Pixabay account is active and logged in. Locate the picture or video: Use the search bar to look up the photo or video you wish to watch. To view the image or video, click: Select the picture or video's thumbnail by clicking.
Best web for making thubnai using…
Best web for making thubnai using mobile I like
Old fashioned
If you want to find content, it's great. If you are a content creator, it kinda sucks that they have to manually review the stuff. The guy who handles music took over a week to go through it cause he was on holiday. Even on normal days, it can take 3 days before it gets approved. They seriously need an automatic reviewer. I mean people can just report it, if it's not following the guidelines
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About pixabay.com
Find your perfect royalty-free image or video to download and use. ✓ Royalty-free ✓ No attribution required ✓ High quality images.
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pixabay.com uses 13 technologies across their website including HSTS, Cloudflare Turnstile, Sentry, Ghost, and more.
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HSTS, Cloudflare Turnstile, reCAPTCHA
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Traffic & Audience
pixabay.com receives approximately 40.2M monthly visitors and ranks #942 globally. The website has a bounce rate of 43% with visitors viewing an average of 5.2 pages per visit. Users spend an average of 4:25 on the site.
The majority of pixabay.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about pixabay.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit pixabay.com directly at https://pixabay.com.