In the shadow of Amazon's grocery dominance, a small 29-person team is quietly building a $2.9M food distribution empire. Epallet.com isn't trying to be everything to everyone; they're leveraging niche SEO and direct traffic to survive in a brutal industry.

"Epallet proves that in B2B food distribution, owning your customer relationship beats chasing algorithmic traffic."

The tech stack reveals a lean operation. They're using Tailwind CSS, Bootstrap, and Ant Design—standard frameworks that keep development costs low. The absence of heavy CRM or enterprise tools suggests they're still in the 'scrappy' phase, prioritizing functionality over polish. The single Trustpilot review (3.7/5) indicates they haven't prioritized reputation management, which is both a risk and an opportunity.

• Bootstrapped efficiency: 29 employees generating $2.9M revenue (~$100K/employee)
• Direct traffic dominance: 55% of visitors bypass search engines entirely
• Niche keyword ownership: Ranking for low-volume, high-intent food terms
• Minimal social proof: Only 1 Trustpilot review suggests under-investment in brand building