epassi.com
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Epassi: The B2B2C Fintech Powerhouse You Haven't Heard Of
With 746 employees and $219M revenue, this Swedish giant owns the employee benefits space.
While consumer fintech grabs headlines, Epassi quietly built a massive B2B2C empire dominating the European employee benefits market. They aren't just a payment app; they are the infrastructure for corporate perks.
"Epassi isn't chasing viral growth; they are the default utility for millions of employees, locked in by corporate contracts."
The B2B2C Lock-In
Epassi operates on a high-switching-cost model. Once an enterprise integrates Epassi for benefits (sports, culture, lunch), employees are locked into the ecosystem. The 43% direct traffic share proves users don't 'browse' Epassi—they use it as a daily tool. It's not a consumer brand; it's an enterprise mandate.
The 'Jatkoaika' Signal
The SEO data reveals their deep roots in Finland. Keywords like 'epassi jatkoaika' (extension) suggest a mature market where users are managing subscriptions. This isn't a startup testing product-market fit; it's a dominant player in specific Nordic territories expanding its grip.
The tech stack—Tailwind CSS, Bootstrap, jQuery—suggests a focus on functional, scalable web applications rather than bleeding-edge frontend frameworks. This is consistent with a company optimizing for reliability over flashiness. They are a utility, not a toy.
- The 'Undefined' Traffic Anomaly: 36% of traffic comes from 'undefined' regions. This suggests either bot traffic skewing analytics or a massive, untraceable B2B user base accessing via intranets and internal portals.
- The CEO is a Gaming Veteran: Pekka Rantala (former CEO of Supercell) brings consumer gaming psychology to a B2B utility—likely driving the app's engagement metrics.
- Revenue > Growth: With $219M in revenue and no public funding rounds listed, Epassi is likely profitable or self-sustaining, prioritizing unit economics over VC-fueled blitzscaling.
The Unsexy Unicorn
Epassi proves that in fintech, boring infrastructure beats flashy consumer apps every time.
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Open Graph Image
https://www.epassi.com/hubfs/Epassi_website_hero_2022.jpg
Meta Tags
Epassi | Home | Epassi
The world’s leading mobile payments provider for employment benefits.
Epassi | Home
H1 Tags
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About epassi.com
The world’s leading mobile payments provider for employment benefits.
Company Overview
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Technology Stack
epassi.com uses 17 technologies across their website including Google Fonts, cdnjs, unpkg, Cloudflare, and more.
Fonts
Google Fonts
CDN
cdnjs, unpkg
Cloud & Hosting
Cloudflare
Marketing Automation
HubSpot
Analytics & Marketing
Google Tag Manager, Google Analytics
Performance
Lazy Loading
Traffic & Audience
epassi.com receives approximately 23.2K monthly visitors and ranks #1,290,253 globally. The website has a bounce rate of 53% with visitors viewing an average of 1.5 pages per visit. Users spend an average of 0:13 on the site.
The majority of epassi.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about epassi.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit epassi.com directly at https://epassi.com.