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epicurious.com

14 technologies
VerifiedVisit3.1M/mo$7M5314 Tech4 Leads
Deep Dive

Epicurious: The 30-Year Content Moat

How a legacy recipe site still commands 3M+ monthly visits in the age of TikTok chefs

In 1995, Epicurious launched as a digital recipe box when most cooks still relied on stained paperbacks. Today, it's a $6.9M revenue machine with 5.4M backlinks—proving that in food media, authority beats virality every time.

3.07M
monthly visits
5.4M
backlinks
62%
organic search traffic
33,000+
recipes indexed

"Epicurious isn't chasing TikTok trends—it's the Google result you land on when you search 'how to cook salmon.' That's a moat."

The SEO Fortress

While food bloggers obsess over Instagram, Epicurious dominates search. With 62% of traffic from organic search, they've built a content library so vast (33K+ recipes) that even 'squash' (150K monthly searches) and 'mango sticky rice' (28K searches) point back to their domain. Their 5.4M backlinks aren't just vanity metrics—they're a network effect that's nearly impossible to replicate.

The Silent Giant of Food Media

53 employees. $6.9M revenue. That's ~$130K revenue per employee—remarkable efficiency for a content site. While competitors burn cash on video production, Epicurious leverages 28 years of evergreen recipes. Their secret? They stopped chasing novelty and became the authoritative source for the basics.

The traffic breakdown reveals a telling story: 70% from 'undefined' (likely US), with direct traffic at 32%. This isn't a site users stumble upon—they're bookmarking it. That direct traffic is the holy grail: it means Epicurious has become a kitchen staple, not just a search result.

  • Domain authority: 5.4M backlinks create an impenetrable SEO fortress
  • Content scale: 33K+ recipes cover every niche from 'funeral potatoes' to fine dining
  • Revenue efficiency: $6.9M on 53 employees = lean operations
  • Social maturity: 28-year brand equity across 4 major platforms
No subscription paywall
100% free access driving massive organic reach
Limited video content compared to TikTok competitors
Search-first strategy over social chasing
No meal kit or e-commerce integration
Focus on recipe authority over brand partnerships

The Unsexy Content Moat

Epicurious proves that in food, being the answer to 'what's for dinner?' beats being the next viral sensation. Their 28-year head start in SEO and recipe database creation is a defensible position that newer platforms can't replicate overnight.

What tech stack does Epicurious use?

20 detected
Security1
CDN1
Cloud & Hosting2
E-commerce & Payments1
A/B Testing1
Analytics & Marketing1
Performance1
Web Standards1
Build Tools1
UI Libraries1
Tracking & Analytics6
G
Google Analytics
G
Google Tag Manager
G
Google Tag Manager
G
Google DoubleClick
C
Cloudflare
G
Google Tag Manager

How much traffic does Epicurious get?

Traffic & Engagement

2.3M
Monthly Visits
-5.9%
1.6
Pages/Visit
5:41
Avg. Duration
80%
Bounce Rate
Monthly Traffic Trend+6%
2.1M
Oct 2025
Oct
2.4M
Nov 2025
Nov
2.3M
Dec 2025
Dec

Rankings

#24,080
Global Rank
#6,825
United States Rank
Food and Beverages
Category

Backlinks & Authority

5.4M
Backlinks
119.6K
Ref. Domains
69
Authority Score
Low
Penalty Risk
Backlinks Trend-9%
6.0M
Jul 2025
Jul
5.7M
Aug 2025
Aug
5.7M
Sep 2025
Sep
5.7M
Oct 2025
Oct
5.6M
Nov 2025
Nov
5.4M
Dec 2025
Dec

Search Traffic

Organic
2.0M
Paid
208

Top Organic Keywords

#1epicurious
135,000 vol8.5%
#1squash
110,000 vol1.1%
#1galette
22,200 vol0.4%
#3gorgonzola
74,000 vol0.4%
#3miso
90,500 vol0.3%

Where is Epicurious's audience located?

🇺🇸United States73.9%
🇬🇧United Kingdom5.3%
🇨🇦Canada4.7%
🇦🇺Australia4.0%
🇩🇪Germany1.1%

Device Distribution

Desktop33.7%
Mobile66.3%

What keywords does Epicurious rank for?

5 keywords
1epicurious20.4K vol$0.40
2epicurious recipes1.5K vol$0.53
3squash150.8K vol$0.88
4mango sticky rice28.4K vol$0.57
5funeral potatoes recipe5.2K vol$0.31

How is Epicurious's SEO?

Open Graph Image

OG Image preview
og:image

https://assets.epicurious.com/photos/656f72061ce0aa7243171bbd/16:9/w_1280,c_limit/Champagne-Cocktail_RECIPE_V1.jpg

Meta Tags

title68 chars

Epicurious – Recipes, Menu Ideas, Videos & Cooking Tips | Epicurious

description157 chars

Since 1995, Epicurious has been the ultimate food resource for the home cook, with daily kitchen tips, fun cooking videos, and, oh yeah, over 33,000 recipes.

og:title

Epicurious – Recipes, Menu Ideas, Videos & Cooking Tips

languageEN-US

H1 Tags

h1Epicurious

Schema Types

Unknown

What is Epicurious's revenue?

$7M
Annual Revenue
53
47%
Employees
$131K
Revenue/Employee
New York, United States
Headquarters

Who works at Epicurious?

Loading leads...

What do customers think of Epicurious?

Epicurious

Epicurious

3.5
0 reviews

Categories

Food Manufacturer#undefinedFood Products Supplier#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days

Contact Information

Reviews (0)

Filter by rating:

No reviews found. Reviews may not be available in the initial page load. Try refreshing or check the Trustpilot page directly.

Frequently Asked Questions about Epicurious

What is Epicurious's Revenue?
Epicurious generates approximately $7M in annual revenue. With 53 employees, that's $130,500 per employee.
What does Epicurious do?
Since 1995, Epicurious has been the ultimate food resource for the home cook, with daily kitchen tips, fun cooking videos, and, oh yeah, over 33,000 recipes.
How fast is Epicurious growing?
Epicurious has declined by 5.9% in the last 6 months according to traffic data. employee count has changed by 47% year over year.
How do people interact with Epicurious?
When visiting Epicurious, visitors view an average of 1.6 pages per visit, and spend around 5:41 on the site, and the bounce rate is 79.8%.
How do people find Epicurious?
263.0K people (12%) visit Epicurious directly. 2.0M (88%) find them through organic search. 208 (0%) come through paid advertising.
Who uses Epicurious?
Epicurious's top market is United States with 1.7M visitors (73.9%). United Kingdom is 2nd with 121.4K (5.3%). Canada is 3rd with 107.6K (4.7%).
What technologies does Epicurious use?
Epicurious uses 14 technologies across their website including Security, CDN, Cloud & Hosting. Key technologies include HSTS, cdnjs, Amazon S3, Cloudflare.
Who are Epicurious's competitors?
Epicurious's main competitors include Cuisinart, Yummly, Allrecipes. These companies operate in similar markets and compete for the same customer base.
What do customers think of Epicurious?
Epicurious has a Trustpilot score of 3.5 out of 5 (0 stars).

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About epicurious.com

Since 1995, Epicurious has been the ultimate food resource for the home cook, with daily kitchen tips, fun cooking videos, and, oh yeah, over 33,000 recipes.

Company Overview

epicurious.com
Website
food_and_drink
Industry
#23,486
Global Rank
3.1M
Monthly Visitors
14
Technologies
4+
Employees

epicurious.com Key Pages

Contact epicurious.com

Technology Stack

epicurious.com uses 14 technologies across their website including HSTS, cdnjs, Amazon S3, Cloudflare, and more.

Security

HSTS

CDN

cdnjs

Cloud & Hosting

Amazon S3, Cloudflare

Advertising

DoubleClick Floodlight

E-commerce & Payments

OpenCart

A/B Testing

GrowthBook

Traffic & Audience

3.1M
Monthly Visits
60%
Bounce Rate
1.8
Pages/Visit
1:44
Avg. Duration

epicurious.com receives approximately 3.1M monthly visitors and ranks #23,486 globally. The website has a bounce rate of 60% with visitors viewing an average of 1.8 pages per visit. Users spend an average of 1:44 on the site.

The majority of epicurious.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is epicurious.com?
Since 1995, Epicurious has been the ultimate food resource for the home cook, with daily kitchen tips, fun cooking videos, and, oh yeah, over 33,000 recipes.
What technologies does epicurious.com use?
epicurious.com uses 14 technologies including HSTS, cdnjs, and 8 more. View the full tech stack analysis above.
How do I contact epicurious.com?
You can contact epicurious.com via email at [email protected].
What are epicurious.com's social media accounts?
epicurious.com is active on twitter, youtube, facebook, instagram. You can find links to all their social media profiles in the social section above.
Is epicurious.com hiring?
Check epicurious.com's careers page for current job openings and opportunities. The company has 4+ known employees.
How popular is epicurious.com?
epicurious.com receives approximately 3.1M monthly visitors and ranks #23,486 globally. Traffic is declining by 3.6% month-over-month.

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This page provides publicly available information about epicurious.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit epicurious.com directly at https://epicurious.com.