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The Invisible Industrial Giant
How ePumps dominates a $50B market with zero public web traffic
In a world obsessed with digital footprint, ePumps is the industrial equivalent of a ghost in the machine—generating $11.3M annually while registering virtually zero organic web traffic. This isn't a failure; it's a masterclass in B2B relationship economics.
"In industrial B2B, if you're searching for a pump on Google, you're already the wrong customer."
The Hidden Industrial Ecosystem
ePumps isn't a startup disrupting the pump industry—it's the industrial plumbing of OTC Industrial Technologies. Their 40-person team doesn't need SEO because their customers don't browse; they call. The $11.3M revenue isn't built on website conversions but on OEM-trained technicians solving critical failures in chemical plants, refineries, and manufacturing facilities where downtime costs $10,000+ per hour.
The Zero-Traffic Paradox
While SaaS companies obsess over MRR and CAC, ePumps operates in a world where customer acquisition happens at trade shows, through legacy relationships, and via 24/7 emergency service lines. Their web presence—powered by jQuery, Bootstrap, and Cloudflare—serves as a digital business card, not a growth engine. This isn't a bug; it's the feature of an industry where trust is built over decades, not through landing pages.
The tech stack reveals their priorities: Google Tag Manager and Facebook Pixel track minimal engagement, while New Relic and FullStory monitor site performance—not user acquisition. The real value lives in their field technicians' trucks and the CRM systems that connect them to critical infrastructure.
- $11.3M revenue with 40 employees = $282K revenue per employee
- Zero organic traffic suggests 100% direct/referral business model
- Parent company OTC Industrial Technologies provides enterprise-scale backing
- OEM-trained technicians are the actual product, not the website
The Anti-Startup Playbook
While tech founders chase digital growth, ePumps proves industrial B2B runs on relationships, reliability, and being the phone number you call when everything else fails.
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ePumps | OTC Industrial Technologies
ePUMPS, an OTC Industrial Technologies company offers tailored pump and seal solutions for demanding industries. Trust our OEM-trained technicians for reliable service and support anywhere in the world.
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About epumpsok.com
ePUMPS, an OTC Industrial Technologies company offers tailored pump and seal solutions for demanding industries. Trust our OEM-trained technicians for reliable service and support anywhere in the world.
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epumpsok.com uses 12 technologies across their website including Font Awesome, Google Fonts, hCaptcha, Cloudflare, and more.
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epumpsok.com receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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