equativ.com
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Equativ: The Quiet Giant of Ad Tech
How a 587-person team commands $187M revenue and 1.3M backlinks without the hype.
In an industry obsessed with scale through acquisition, Equativ proves that disciplined, end-to-end platform building can win. They've quietly assembled a global media powerhouse that connects signal to outcomes at massive scale—without the noise of their VC-backed competitors.
"They don't just sell ad tech—they own the entire infrastructure stack, from signal processing to outcome measurement."
The Enterprise Moat
With 587 employees generating $187M in revenue, Equativ achieves $318K revenue per employee—a metric that speaks to their enterprise-grade efficiency. This isn't a startup burning cash; it's a mature platform serving global brands with serious scale. Their 1.38M backlinks (6x their monthly traffic) indicate deep industry authority, likely earned through years of platform reliability rather than marketing blitzes.
Traffic as a Leading Indicator
Here's the telling data: 46% of their traffic is direct. In the ad tech world, direct traffic is the ultimate trust signal—it means brands and agencies type 'equativ.com' directly into their browser. Compare that to their 39% organic search, and you see a company that's become a daily tool, not just a Google result. The 11,230 monthly searches for 'equativ' alone suggests they've achieved brand recognition typically reserved for consumer apps.
The tech stack reveals their strategic position: jQuery, Tailwind CSS, Bootstrap, and AWS CloudFront. This isn't the bleeding-edge stack of a Series A startup; it's the battle-tested infrastructure of a platform that values reliability over hype. They're not chasing trends—they're building foundations. The presence of both Ant Design and DaisyUI suggests a design system that's evolved through multiple product iterations, likely spanning display, video, and retail media.
- Signal-to-outcomes platform architecture (rare in ad tech)
- Global end-to-end infrastructure (not just point solutions)
- Enterprise-grade efficiency ($318K revenue per employee)
- Direct traffic dominance (46% vs industry average of ~25%)
The Anti-Hype Playbook
Equativ proves that in ad tech, infrastructure ownership beats algorithmic flash. Their 46% direct traffic isn't a metric—it's a moat.
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Equativ — The Global End-to-End Media Platform
From signal to outcomes, at scale. Equativ brings together advanced technology, consumer research, and data intelligence to foster improved user experiences and deliver enhanced results.
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About equativ.com
From signal to outcomes, at scale. Equativ brings together advanced technology, consumer research, and data intelligence to foster improved user experiences and deliver enhanced results.
Company Overview
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Technology Stack
equativ.com uses 16 technologies across their website including Font Awesome, Adobe Fonts, HSTS, WordPress, and more.
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Font Awesome, Adobe Fonts
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HSTS
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WordPress
CDN
jsDelivr
Cloud & Hosting
AWS CloudFront, Cloudflare
Privacy & Consent
Didomi
Traffic & Audience
equativ.com receives approximately 437.5K monthly visitors and ranks #145,305 globally. The website has a bounce rate of 68% with visitors viewing an average of 1.3 pages per visit. Users spend an average of 0:24 on the site.
The majority of equativ.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about equativ.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit equativ.com directly at https://equativ.com.