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Equian: The Invisible Engine of Healthcare Finance
How a $66M revenue company quietly manages billions in medical claims
Equian isn't a household name, but it's likely touched your health insurance claim. This $66M revenue company operates in the plumbing of healthcare finance, processing complex data flows between insurers, providers, and patients. While you're debating copays, Equian's systems are reconciling billions in medical transactions.
"Equian doesn't sell to consumers—it sells to systems that can't afford to be wrong about money."
The Silent Majority of Traffic
With 73% direct traffic (41.8K monthly visits), Equian's Katch portal serves a captive audience. These aren't curious investors or competitors—they're patients who received a letter and must respond online. The 23% organic search traffic reveals a telling pattern: people searching 'equian.com respond online' aren't browsing, they're fulfilling obligations. This is transactional traffic at its purest.
The $66M Question
Equian's 297 employees generate $222K revenue per employee—healthy for a B2B infrastructure play. But here's the provocative take: their top keyword 'equian' (900 monthly searches) shows zero brand marketing spend. The 360 monthly searches for 'equian.com respond online' prove their business model is so embedded that customers don't need to remember the brand—they just need to respond. This is infrastructure at its most powerful.
The leadership team reveals Equian's DNA: Daniel Gibson (Security), Melanie Lowery (Technology), Jason Romano (Data Mining). This isn't a marketing-led company—it's a security-first, data-obsessed operation. They're not building features for user delight; they're building systems where a single error could cost millions in disputed claims.
- 73% direct traffic indicates a captive, obligated user base
- Top 5 keywords show zero commercial intent—pure utility searches
- 297 employees for $66M revenue = high-value B2B infrastructure
- Security-first leadership (CSAO, Data Mining SVP) signals enterprise trust
Equian is infrastructure, not innovation
They win by being indispensable in the background, not visible in the foreground. For investors and founders, this is the ultimate B2B model: boring, complex, and incredibly valuable.
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Meta Tags
Katch — Equian
Katch landing page for members who received a letter about a health care claim.
H1 Tags
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About equian.com
Katch landing page for members who received a letter about a health care claim.
Company Overview
Technology Stack
equian.com uses 1 technologies across their website including HSTS.
Security
HSTS
Traffic & Audience
equian.com receives approximately 41.8K monthly visitors and ranks #810,573 globally. The website has a bounce rate of 82% with visitors viewing an average of 1.5 pages per visit. Users spend an average of 0:23 on the site.
The majority of equian.com's traffic comes from .
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This page provides publicly available information about equian.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit equian.com directly at https://equian.com.