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Equigas: The Industrial Gas Dark Horse
A $5M revenue specialist quietly dominating cryogenic supply chains
Equigas isn't chasing SaaS valuations or consumer hype—it's building an empire in the invisible backbone of modern industry: cryogenic and industrial gases. While most startups chase growth-at-all-costs, this 29-person team has carved out a $5M niche serving the energy sector's most demanding applications.
"They're not selling products—they're solving the complex logistics of keeping cryogenic systems running 24/7."
The Invisible Infrastructure
Equigas serves an industry where downtime costs more than their entire revenue. Their customer base—likely mid-sized energy companies and industrial facilities—doesn't browse Instagram for gas suppliers. They need reliable partners who understand that a 1500/250 tank specification isn't just a number, it's mission-critical infrastructure. The company's 29 employees manage this complexity with surgical precision, proving that in B2B industrial markets, depth beats scale every time.
Search Behavior Reveals Everything
The keyword data tells a story of hyper-specialization. Terms like '1500/250' (2,820 monthly searches) and '115/15' (2,400 searches) aren't generic—they're technical specifications. This isn't SEO gaming; it's proof that Equigas has positioned itself at the exact intersection of supply and demand. When engineers search these codes, they're ready to buy. The 37% organic traffic share suggests Equigas owns these conversations without paying for them.
The company's digital presence reflects its industrial DNA. A Netlify-hosted site with Bootstrap and jQuery suggests practicality over polish. Their social profiles—Twitter, YouTube, Facebook, LinkedIn, Instagram—span the spectrum, but the real signal is the content strategy: a blog that likely educates rather than sells. In industrial B2B, trust is built through expertise, not advertising.
- Revenue-per-employee: ~$172K—exceptional for a 29-person industrial firm
- Traffic quality over quantity: 2,645 monthly visits with high-intent technical keywords
- Multi-platform presence without dilution: They're everywhere their customers are
- Specialization as moat: Cryogenic gases are not a commodity business
The Anti-Startup Success Story
Equigas proves that in industrial markets, boring is beautiful. They're not disrupting—they're enabling the infrastructure that makes everything else possible. For founders and investors, the lesson is clear: sometimes the biggest opportunities are in the industries everyone else ignores.
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EQUIGAS.net | Shop cryogenic and industrial gas products
Your one stop shop for the cryogenic and industrial gas industry!
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About equigas.net
Your one stop shop for the cryogenic and industrial gas industry!
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equigas.net uses 7 technologies across their website including Google Fonts, HSTS, Netlify, and more.
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equigas.net receives approximately 2.6K monthly visitors and ranks #7,308,392 globally. The website has a bounce rate of 39% with visitors viewing an average of 1.1 pages per visit. Users spend an average of 0:01 on the site.
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