While most veterinary clinics treat the web as a digital brochure, Equitom in Lummen, Belgium, operates like a tech company with a stethoscope. They've built a state-of-the-art equine clinic that generates $6.8M in revenue by blending high-touch veterinary care with a robust digital presence, capturing a niche market that traditional practices ignore.

"Equitom isn't just a clinic; it's a specialized digital health platform for horses, proving that even the most traditional industries can scale with the right tech stack."

The data reveals a fascinating paradox: Equitom captures 47% of its traffic from undefined geographic regions, suggesting either a data tracking gap or a highly localized, dense user base in Belgium. Their social presence on Facebook and Instagram acts as a community hub, not just a broadcast channel, fostering the 'every horse matters' ethos that differentiates them from impersonal corporate vet chains.

• **24/7 Emergency Focus:** They market availability as a core feature, not an add-on.
• **Niche Dominance:** They target high-value, low-frequency medical procedures (CT scans, castrations).
• **Digital-First Branding:** The site uses modern frameworks (jQuery, Slick) for a dynamic user experience.
• **Regional Authority:** Despite low global rank, they command significant local market share in Belgium.