equityzen.com
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EquityZen: The Pre-IPO Marketplace
How a secondary market platform is democratizing access to private tech giants
While SpaceX and OpenAI remain locked behind private gates, EquityZen is building the key. They've turned the exclusive world of pre-IPO equity into a marketplace where 391,523 monthly visitors hunt for deals, turning restricted stock into liquid assets.
"They aren't building a bank—they're building a marketplace for the 99% locked out of the 1% of private markets."
The SpaceX Effect
EquityZen's traffic reveals their secret weapon: FOMO. 'Spacex IPO' (132K searches) and 'spacex stock' (45K searches) dominate their keyword profile. They've positioned themselves as the only realistic alternative to waiting for a public offering, capturing the desperate demand for space tech equity.
The Liquidity Engine
With 52% direct traffic and 40% organic search, EquityZen has achieved rare breed status: a platform where users don't need to be reminded it exists. They've solved the liquidity problem for employees at unicorns while giving retail investors access to the same deals.
The model is elegant in its simplicity. EquityZen doesn't just match buyers and sellers—they create funds that facilitate the transaction, managing compliance and risk while taking a cut of the spread. It's a fintech solution wrapped in an investment banking model, scaled by software.
- Marketplace for pre-IPO shares, not just public stocks
- Funds structure simplifies compliance for complex private transactions
- Captures 61% traffic from undefined markets (likely US primary)
- 18,932 backlinks indicate strong SEO authority in fintech
The Future of Private Markets is Here
EquityZen proves that when tech unicorns stay private longer, the secondary market doesn't just emerge—it becomes essential infrastructure.
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EquityZen: Invest in Private Companies | Pre-IPO Stocks
EquityZen is the marketplace for accessing Pre-IPO equity. Invest in or sell shares via EquityZen funds
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Reviews (20)
Best platform globally for secondary invstments.
I have now done 4 different investments with Equity Zen, and i must admit they are the best amongst all the platforms in the US. Special mention to Charlie and Sara for being absolutely brilliant, and in handholding us with all our investments.
A1 Service
A1 Service Express >
Easy & straight forward processes
Easy & straight forward processes. Customer service & support is excellent. Good pre ipo names
It was easy transaction
It was easy transaction. Customer service was good , Razzi helped with filling out paperwork. Only thing is once you committ to a fund there is a chance you might get ROFR from comapny. Or equity gen dont raise enough funds to go thru. One thing i did not like is Once you committed you cannot back out but the Fund can.
Well structured process with periodic…
Well structured process with periodic and timely updates on closing the deal.
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About equityzen.com
EquityZen is the marketplace for accessing Pre-IPO equity. Invest in or sell shares via EquityZen funds
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Technology Stack
equityzen.com uses 24 technologies across their website including HSTS, Sentry, Django, and more.
Security
HSTS
Error Tracking
Sentry
Backend Frameworks
Django
CDN
cdnjs
Cloud & Hosting
AWS CloudFront, Cloudflare
Marketing Automation
HubSpot
Traffic & Audience
equityzen.com receives approximately 391.5K monthly visitors and ranks #115,059 globally. The website has a bounce rate of 43% with visitors viewing an average of 3.2 pages per visit. Users spend an average of 1:27 on the site.
The majority of equityzen.com's traffic comes from undefined, undefined, .
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