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ERB: The $45M Assessment Giant Playing the Long Game
How a 100-year-old institution built a 296K monthly traffic machine in the niche of educational testing
In a world obsessed with ed-tech disruption, ERB quietly dominates the $45M assessment market by leveraging a century of trust. They're not building apps; they're building the data backbone for elite education.
"ERB isn't selling tests; they're selling the narrative that every student's potential is quantifiable and trackable over a decade."
The School-First Flywheel
ERB's model is elegantly simple: capture schools as members, then own the assessment pipeline for their entire student lifecycle. With 54% direct traffic (vs. 40% organic), they've achieved what most ed-tech companies dream of—schools don't just use ERB, they require it. The 'become an erb member school' headline isn't a call-to-action; it's a status symbol.
The ISEE Moat
The data reveals their secret weapon: the ISEE (Independent School Entrance Exam). With 31,040 monthly searches for 'isee' alone, ERB owns the gateway to elite private education. They're not competing with state tests; they're the gatekeeper for families willing to pay $300+ per test for a shot at top-tier schools. This isn't a commodity business—it's a premium gate.
What's fascinating is their traffic composition. 92.7% of visits come from 'undefined' geos (likely US-heavy), suggesting a hyper-concentrated, affluent user base. The 230 employees generating $45.5M in revenue (that's ~$198K per employee) indicates a high-margin, low-churn model. They're not scaling through marketing spend; they're scaling through institutional lock-in.
- Their tech stack (jQuery, Bootstrap) feels dated—strategic choice for stability over flashiness
- The 'all we see is potential' tagline positions them as optimists, not just test-makers
- Social presence is minimal (Twitter, YouTube, LinkedIn) but highly targeted to educators and parents
The Anti-EdTech Playbook
ERB proves that in education, boring, reliable infrastructure beats flashy features every time. Their $45M revenue and 296K monthly visits aren't built on disruption—they're built on becoming the invisible standard.
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Educational Assessments & Data to Inform Student Growth | ERB
We help enable everyone — schools, educators, and families — to be a part of unlocking student potential through educational assessments and data insights.
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About erblearn.org
We help enable everyone — schools, educators, and families — to be a part of unlocking student potential through educational assessments and data insights.
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erblearn.org uses 23 technologies across their website including Font Awesome, Google Fonts, HSTS, Laravel, and more.
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erblearn.org receives approximately 296.8K monthly visitors and ranks #122,823 globally. The website has a bounce rate of 37% with visitors viewing an average of 6.1 pages per visit. Users spend an average of 6:32 on the site.
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