ertelalsop.com
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The $9M Industrial Filter Specialist
Deep dive into ErtelAlsop's niche B2B filtration empire
In a world obsessed with digital disruption, ErtelAlsop has built a $9M industrial filtration business by mastering the physical. They're the silent powerhouse behind everything from craft beer to pharmaceuticals, proving that sometimes the most valuable companies are the ones you've never heard of.
"Their 60% direct traffic rate reveals a secret: in industrial B2B, relationships beat algorithms every time."
The Manufacturing Edge
While competitors chase digital transformation, ErtelAlsop doubles down on American manufacturing. Their 'Made in USA' positioning isn't just patriotic—it's a strategic moat. With 32 employees generating $9M, they achieve ~$281K revenue per employee, a strong ratio for a hardware-focused manufacturer. The depth filter sheets span from coarse to sterile filtration, serving markets where failure isn't an option: food & beverage, pharmaceuticals, and heavy industry.
The Traffic Paradox
Here's what's fascinating: 2,652 monthly visits with 60% direct traffic suggests they're not chasing SEO glory—they're capturing existing demand. Their top keyword 'ertelalsop stainless steel filter housing unit' (320 monthly searches) is branded, indicating customers are searching for them specifically, not generic filtration solutions. This is the hallmark of a specialized player with strong brand recognition in its niche.
The tech stack reveals a pragmatic approach: jQuery and Bootstrap for functionality, Google Analytics for tracking, and Zendesk for customer support. No flashy frameworks, just reliable tools that get the job done. Their social presence is active but measured—Twitter, Facebook, and LinkedIn all present, suggesting they understand where their B2B audience lives online.
- Revenue per employee: ~$281K (strong for industrial manufacturing)
- Traffic profile: 60% direct, 19% organic (relationship-driven business)
- Top keywords: Branded searches dominate (strong brand equity)
- Market focus: Food/beverage, pharma, industrial (high-margin sectors)
- Leadership: Clear roles from VP Sales to Plant Manager (operational maturity)
The Quiet Giant Strategy
ErtelAlsop proves you don't need to be a unicorn to build a valuable, sustainable industrial business. Sometimes, depth beats width.
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Open Graph Image
https://ertelalsop.com/wp-content/uploads/2020/10/Flat_Stock_ErtelAlsop2.jpg
Meta Tags
Depth Filter Sheets, Filter Press, Plate and Frame Filters, Made in USA
Depth filter sheets ranging from coarse to sterile filtration are used for applications in food & beverage, pharmaceutical, and industrial markets.
Liquid Filtration Equipment and Depth Filter Sheets
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About ertelalsop.com
Depth filter sheets ranging from coarse to sterile filtration are used for applications in food & beverage, pharmaceutical, and industrial markets.
Company Overview
ertelalsop.com Social Media
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Technology Stack
ertelalsop.com uses 18 technologies across their website including Vimeo, Font Awesome, Google Fonts, PHP, and more.
Video
Vimeo
Fonts
Font Awesome, Google Fonts
Programming Languages
PHP
CMS
WordPress
Cloud & Hosting
Cloudflare
Customer Support
Zendesk
Traffic & Audience
ertelalsop.com receives approximately 2.7K monthly visitors and ranks #6,210,469 globally. The website has a bounce rate of 48% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:33 on the site.
The majority of ertelalsop.com's traffic comes from .
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