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Eşarj: Turkey's EV Charging Monopoly?
How a 125-person team built a $41M network before the global giants arrived
Before Tesla Superchargers dominated the global conversation, Turkey's first EV charging network was already building infrastructure. Eşarj didn't wait for the market to mature—they created it, capturing 100% of Turkey's local traffic in a sector where timing is everything.
"They didn't just build a charging network—they built a monopoly before the market even knew it existed."
The First-Mover Advantage
With 71% of traffic coming from organic search, Eşarj has dominated Turkish EV-related queries. When someone searches 'şarj istasyonları' (charging stations) with 2,880 monthly searches, they're not finding Tesla or ChargePoint—they're finding Eşarj. This isn't accidental SEO; it's a moat built on being the native solution when the market was embryonic.
The Local Lock-in Effect
100% of traffic comes from undefined (presumably Turkey)—a stunning concentration that reveals both their strength and vulnerability. While global competitors expand across continents, Eşarj owns a single market so completely that even their secondary keywords ('eşarj şarjsız bekleme ücreti') show deep user engagement with their specific pricing models.
Their tech stack tells the story of a pragmatic operator: Tailwind CSS and Bootstrap for rapid frontend development, Swiper for mobile-optimized interfaces, and a full suite of tracking pixels (Google, LinkedIn, Facebook). They're not building bleeding-edge tech—they're building reliable, scalable infrastructure that works.
- Built a $41M business on 125 employees (33% revenue per employee)
- Captured 100% of domestic traffic before global giants entered
- Mastered organic search in a high-intent niche (2,880 monthly searches for 'charging stations')
- Maintains full-stack tracking for conversion optimization
The Blueprint for Regional Domination
Eşarj proves that being first in a local market is more valuable than being fast in a global one. For founders: sometimes the best strategy isn't to compete globally—it's to own your backyard completely before anyone else arrives.
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Eşarj - Türkiye'nin ilk şarj ağı operatörü .
Türkiye'nin en hızlı ve en yaygın elektrikli araçlar/arabalar şarj istasyon ağı.
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About esarj.com
Türkiye'nin en hızlı ve en yaygın elektrikli araçlar/arabalar şarj istasyon ağı.
Company Overview
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Technology Stack
esarj.com uses 14 technologies across their website including Font Awesome, Okta, HSTS, and more.
Fonts
Font Awesome
Authentication
Okta
Security
HSTS
Advertising
LinkedIn Insight Tag, Facebook Pixel
Analytics & Marketing
Google Tag Manager, Google Analytics
Performance
Lazy Loading, Priority Hints
Traffic & Audience
esarj.com receives approximately 13.4K monthly visitors and ranks #1,908,318 globally. The website has a bounce rate of 70% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 1:05 on the site.
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