Hourly employee turnover isn't just an HR problem—it's a financial hemorrhage. Escalate bets that the cure isn't more software, but smarter, tailored support services. With a lean team of 31 and $4.3M in revenue, they're targeting the $600B annual cost of US turnover head-on.

"Their homepage headline isn't a feature—it's a diagnosis: 'HOURLY EMPLOYEE TURNOVER IS DESTROYING YOUR BOTTOM LINE. WE FIX IT.'"

Their tech stack is telling: Squarespace Commerce and Calendly sit alongside Tailwind CSS and Stimulus. This isn't a complex, custom-built platform. It's a pragmatic, lightweight stack focused on delivering services and scheduling demos, not building an AI-heavy LMS. They're selling an outcome—reduced turnover—not a feature-rich software suite. This simplicity is their strength; it keeps overhead low and lets them focus on service quality.

• Unique Value: Tailored support services, not just software—a hybrid model in the e-learning space.
• Market Signal: 64% direct traffic indicates a B2B sales motion with high-touch client relationships.
• Financial Discipline: $4.3M revenue with only 31 employees suggests strong unit economics.
• Growth Constraint: Low organic search presence (20%) could limit scalable acquisition without paid channels.