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ESET: The Invisible Fortress
How a Slovakian antivirus giant quietly dominates with 6.2M monthly visits and 20M backlinks.
In a market dominated by American giants and aggressive marketing, ESET stands out as the quiet professional. With 1,564 employees and $317.5M in revenue, this Slovakian powerhouse isn't just an antivirus—it's a digital fortress built on trust and technical rigor.
"ESET doesn't shout for attention—it earns it through silent, relentless protection."
The Traffic Paradox
Here's the counterintuitive data: 55% of traffic comes directly to eset.com, while only 40% arrives via organic search. This isn't a viral startup; it's a brand with deep loyalty. Users don't discover ESET—they seek it out. The 20.3M backlinks prove this isn't accidental; it's the result of consistent, reliable performance that makes IT professionals and home users alike type 'eset.com' directly into their browsers.
Global Stealth Mode
While competitors battle for 'antivirus' keywords, ESET dominates specific, high-intent searches. 'ESET' alone drives 248K monthly searches. But the genius lies in the long tail: 'генератор паролей' (password generator) at 177K searches shows they've expanded beyond antivirus into broader security tools. They're not just protecting devices; they're becoming a security utility platform.
The tech stack reveals a pragmatic approach. They're not chasing the latest frameworks but using battle-tested tools: jQuery for reliability, Tailwind CSS for modern UI, and PWA for offline functionality. This isn't a company that rebuilds its stack every year—it's a company that focuses on what matters: keeping malware out while staying invisible to legitimate users.
- Direct traffic (55%) > Organic traffic (40%)—a sign of brand strength, not SEO dependency
- 20.3M backlinks: The quiet authority of a security company that doesn't need to shout
- 31K Trustpilot reviews: Scale of trust that money can't buy
- Multi-language dominance: From 'eset' to 'генератор паролей', they own the security conversation globally
ESET Wins by Not Playing the Game
While others chase clicks, ESET builds a fortress. 6.2M monthly visitors aren't accidents—they're the result of 30 years of silent, relentless protection.
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Traffic & Engagement
Rankings
Backlinks & Authority
Search Traffic
Top Organic Keywords
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Device Distribution
What keywords does Eset rank for?
5 keywordsHow is Eset's SEO?
Open Graph Image
https://web-assets.eset.com/fileadmin/ESET/INT/OG_images/general.jpg
Meta Tags
ESET Cybersecurity | Enterprise, Business and Home Solutions | ESET
Best IT security solutions for your home and business devices. Try ESET antivirus and internet security solutions for Windows, Android, Mac or Linux OS.
ESET Digital Security | Enterprise, Business and Home Solutions
H1 Tags
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What do customers think of Eset?
ESET Nederland
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Reviews (20)
Great program and customer service is more than excellent
Hi We chose your company because it has a great reputation and experience in the field of protection. I have no experience with this program, so I did not click on anything in it. The previous subscription changed from premium to ultimate and caused a problem for us and we do not know the reason until now. But the customer service helped quickly and we thank them for that.. Best regards
Greetings from Egypt. I am telling my story honestly, there is no deception about it
Greetings from Egypt. I am telling my story honestly, there is no deception about it I have been using East for about 2 years It is excellent and easy to use. I advise everyone to buy it and it deserves 5 stars It protects me from spyware, malware and more viruses, ransomware I was hoping that you would add the feature of checking security vulnerabilities in the East Premium product. I very much hope for it in the security features.
Eset one of the best.
A top tier anti virus software, Easy to install and use. Can and will save you headaches.
predikaat: toppie procedure
het verlengen was een peulenschilletje.
excellent protection
excellent protection
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About eset.com
Best IT security solutions for your home and business devices. Try ESET antivirus and internet security solutions for Windows, Android, Mac or Linux OS.
Company Overview
eset.com Social Media
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Phone Numbers
Technology Stack
eset.com uses 13 technologies across their website including UserWay, Microsoft Ads, Google Tag Manager, Google Analytics, and more.
Accessibility
UserWay
Advertising
Microsoft Ads
Analytics & Marketing
Google Tag Manager, Google Analytics
Performance
Lazy Loading
Web Standards
PWA
Build Tools
Webpack
Traffic & Audience
eset.com receives approximately 6.2M monthly visitors and ranks #6,641 globally. The website has a bounce rate of 34% with visitors viewing an average of 6.5 pages per visit. Users spend an average of 5:31 on the site.
The majority of eset.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about eset.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit eset.com directly at https://eset.com.