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The Fan's Perspective on Steroids
How EssentiallySports built a $89M sports media empire by ignoring the mainstream
While ESPN chases TV deals and Bleacher Report fights for Twitter scraps, EssentiallySports quietly built a 7.6M monthly visit machine by treating sports fandom like a religion, not a business. This isn't just another sports site—it's a 447-person operation that turned 'fan perspective' into $89.4M in revenue.
"They don't cover sports—they weaponize fan obsession into search traffic."
The SEO Playbook That Actually Works
Look at their keyword strategy: 'Paige Shiver' (233K searches), 'Sherrone Moore wife' (184K searches). They're not chasing 'NBA finals'—they're dominating the long-tail obsession queries that mainstream media ignores. This is surgical content arbitrage: identify fan fixation, create comprehensive coverage, capture the search volume.
The 85% Problem
Here's the uncomfortable truth: 84.9% of their traffic comes from a single undefined country. That's not global reach—that's algorithmic concentration. For a 'U.S.-based' platform, they've built a fortress in one market while their international footprint remains statistical noise. This creates massive vulnerability if search algorithms shift.
Their tech stack reveals the playbook: Bootstrap for speed, Google Analytics for obsession, Lazy Loading for scale. They're not reinventing the wheel—they're optimizing every millisecond of page load to capture the impatient fan scrolling at 2 AM. The 58% organic traffic split tells the real story: they've hacked Google's algorithm to treat their content as the definitive source on niche athlete drama.
- They own the 'wife/girlfriend' search vertical (see: Sherrone Moore)
- UFC gets equal energy to NBA—no sport left behind
- Athlete-first storytelling beats team-centric narratives
- 2.5M backlinks suggest they're the internet's sports encyclopedia
The Fan's Perspective Is Actually Search Engine's Perspective
EssentiallySports cracked the code: fans don't want headlines—they want answers to the questions they're too embarrassed to ask. That's how you build an $89M business by treating sports media like a search optimization problem.
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EssentiallySports | The Fan’s Perspective
EssentiallySports is a U.S.-based sports media platform built for modern fandom. We go beyond headlines to create storylines powered by athletes, fans, data, and culture, giving equal energy to the mainstream and the overlooked.
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Reviews (20)
Love She Got Game
I love the extensive content and summary of the games, league, and players. She Got Game is the only sports content that is exclusively for the W and women's college games. It's always current and up to date. Thank you for creating this. Love it!
A VERY enjoyable read!!!!!
Nice, succinct articles with links to more in depth information. Vast coverage of all teams and players. A VERY enjoyable read!!!
WNBA News daily delivered
Up to date information brought every day. Not many sources for WNBA news, so it really stands out
Articles show a deep dive into issues
I think the articles show a deep dive into the real issues of the wnba.
A nice variety of context is offered
A nice variety of context is offered, usually concise and to the point.
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About essentiallysports.com
EssentiallySports is a U.S.-based sports media platform built for modern fandom. We go beyond headlines to create storylines powered by athletes, fans, data, and culture, giving equal energy to the mainstream and the overlooked.
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Technology Stack
essentiallysports.com uses 13 technologies across their website including HSTS, WordPress, Vercel, and more.
Security
HSTS
CMS
WordPress
Cloud & Hosting
Vercel
Analytics & Marketing
Clarity, Google Tag Manager, Google Analytics
Performance
Lazy Loading, Priority Hints
Web Standards
Twitter Cards, RSS
Traffic & Audience
essentiallysports.com receives approximately 7.6M monthly visitors and ranks #10,080 globally. The website has a bounce rate of 70% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 1:13 on the site.
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