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estateguru.co
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estateguru.co

25 technologies
VerifiedGrowingVisit171.2K/mo$14M7225 Tech13 Leads
Deep Dive

EstateGuru: The European Real Estate Lending Machine

How a Baltic-born platform turned €2.5B in loans into a 171K monthly visitor empire.

In a market saturated with speculative crypto and volatile stocks, EstateGuru offers something radical: steady returns backed by actual bricks and mortar. But the real story isn't the loans—it's how they built a 72-person operation that commands 171,000 monthly visits without relying on flashy marketing.

$13.6M
Annual Revenue
171K
Monthly Visits
72
Employees
97K
Backlinks

"They aren't just building a fintech—they're building a lending machine where the collateral is the product, and the trust is the moat."

The Product-Led Growth Engine

EstateGuru’s traffic breakdown reveals a telling story: 66% direct traffic. This isn't the result of aggressive ad spend; it's the hallmark of a sticky platform. Investors know exactly where to go to deploy capital. With 97,643 backlinks and a domain authority built on years of consistent payouts, they’ve turned their platform into a destination, not just a tool.

The Trust Paradox

Here lies the most fascinating contradiction in the EstateGuru narrative. They command a massive backlink profile and direct traffic, yet their Trustpilot rating sits at a dismal 1.4/5. This suggests a friction point between the product promise (steady income) and the user reality (likely liquidity issues or project delays). For founders, this is a masterclass in brand resilience: they are growing despite negative sentiment, proving that when yields are attractive enough, investors will overlook operational friction.

The tech stack is pragmatic rather than bleeding edge. Using jQuery, Bootstrap, and Tailwind CSS, they prioritize stability over novelty. The presence of PWA (Progressive Web App) technology indicates a strong focus on mobile accessibility—crucial for a demographic of retail investors managing portfolios on the go. They aren't reinventing the web; they're optimizing it for conversion.

  • Direct traffic dominance (66%) signals strong brand recall and repeat usage.
  • Massive backlink profile (97K+) acts as an SEO moat against competitors.
  • The 1.4/5 Trustpilot rating reveals a critical disconnect between expectation and delivery that hasn't yet halted growth.
  • Revenue at $13.6M with 72 employees suggests a lean, high-margin operation typical of fintech platforms.
They DON'T prioritize user sentiment management (1.4/5 rating).
They DO dominate direct traffic channels.
They DON'T rely on organic search for growth (only 27% of traffic).
They DO leverage real estate mortgages as a psychological safety net for investors.
They DON'T appear to be aggressively scaling headcount (lean team for revenue size).
They DO focus on European markets where traditional banking leaves SMEs underserved.

The Verdict: A High-Yield Machine with a Reputation Debt

EstateGuru has cracked the code on direct traffic and capital acquisition, but the abysmal Trustpilot score is a ticking time bomb. For investors, the model works; for the company, the trust ledger needs balancing.

What tech stack does Estateguru use?

38 detected
Security1
Programming Languages1
Privacy & Consent1
Marketing Automation1
Scheduling1
Customer Support1
Web Standards2
Build Tools1
UI Libraries1
JavaScript Libraries4
Tracking & Analytics13
G
Google Analytics
G
Google Tag Manager
F
Facebook Pixel
I
Intercom
H
HubSpot
G
Google Tag Manager
G
Google APIs
G
Google Static
F
Facebook Pixel
I
Intercom
H
HubSpot
T
Tracking Pixel
G
Google DoubleClick

How much traffic does Estateguru get?

Traffic & Engagement

229.7K
Monthly Visits
+5.0%
4.1
Pages/Visit
2:37
Avg. Duration
22%
Bounce Rate
Monthly Traffic Trend+7%
215.1K
Oct 2025
Oct
218.9K
Nov 2025
Nov
229.7K
Dec 2025
Dec

Rankings

#162,932
Global Rank
#2,006
Switzerland Rank
Finance
Category

Backlinks & Authority

97.6K
Backlinks
1.9K
Ref. Domains
36
Authority Score
Low
Penalty Risk
Backlinks Trend+1%
96.2K
Jul 2025
Jul
99.6K
Aug 2025
Aug
97.9K
Sep 2025
Sep
101.1K
Oct 2025
Oct
97.6K
Nov 2025
Nov
97.6K
Dec 2025
Dec

Search Traffic

Organic
22.6K
Paid
582

Top Organic Keywords

#1estateguru
320 vol98.8%
#27estate deutsch
260 vol
#81estonian deutsch
260 vol
#59p2p funding
170 vol
#8refinanziert
110 vol

Where is Estateguru's audience located?

🇨🇭Switzerland46.3%
🇩🇪Germany11.9%
🇪🇸Spain8.6%
🇪🇪Estonia5.9%
🇱🇹Lithuania4.8%

Device Distribution

Desktop30.9%
Mobile69.1%

What keywords does Estateguru rank for?

5 keywords
1estateguru6.6K vol$2.04
2estate guru1.8K vol$2.60
3estateguru login310 vol
4estategur140 vol
5state guru180 vol

How is Estateguru's SEO?

Open Graph Image

OG Image preview
og:image

https://estateguru.co/wp-content/uploads/2023/01/Average-Return-icon.svg

Meta Tags

title47 chars

Invest Property Loans for Steady Monthly Income

description139 chars

Invest in thousands of loans to businesses across Europe, all backed by the peace of mind provided by a mortgage on a real estate property.

og:title

Home

languageEN-US

H1 Tags

h1Limited time 8% offer with EG Grow
h1Limited time 8% offer with EG Grow
h1Invest in real estate with confidence

Schema Types

Unknown

What is Estateguru's revenue?

$14M
Annual Revenue
72
-26%
Employees
$189K
Revenue/Employee
Tallinn
Headquarters

Who works at Estateguru?

Loading leads...

What do customers think of Estateguru?

Estateguru

Estateguru

1.4
1,436 reviews
✓ Claimed

Categories

Non-Bank Financial Service#3Investment Service#3

Activity & Engagement

Reply Rate
75.35545023696683%
Avg. Reply Time
8.0 days
Claimed Date
8/28/2015

Contact Information

Address:
Liivalaia 36
Tallinn, EE

Reviews (20)

Filter by rating:
customer
1/14/2026
🇱🇻 Lv1 reviewsAFSv2Verified
Experience date: 12/31/2025
👍👍👍👍👍👍👍👍👍👍👍👍

👍👍👍👍👍👍👍👍👍👍👍👍

Company Response1/16/2026

Thank you for the positive feedback!

robbe_horemanshotmail.com
1/5/2026
🇬🇧 United Kingdom2 reviewsOrganicUnverified
Experience date: 1/5/2026
I started investing 3 years ago with…

I started investing 3 years ago with the lowest possible amount, to see if the platform was reliable. After a year I received the invested amount and the promised interest. I then started investing on a regular base, with the lowest possible investment to see if the platform could deliver. EstateGuru kept on delivering it's promises. In those years EstateGuru has changed it's interface, it's way of working and it's costing structure, all minor changes. But always informed investors multiple times in many ways, by mail etc. When the German market started to show trouble, EstateGuru informed me on a regular base about possible outcomes. When loans started to be delayed, again EstateGuru informed investors about what they were doing and why, to protect investors. Eventually some loans I invested in were defaulted. As investing always involves risk. EstateGuru is still handeling some these with their staff and external experts. The platform has loans from different countries, especially the Baltics. There were Portuguese, Spanish and German loans on the platform but these have disappeared it seems. The loans vary in size, interest, repayment method (bullet, full bullet, ..). There is a market available to buy or sell investments to other investors. It has started to implement a "Grow" side project where EstateGuru invests your money for a fixed netto monthly return of 7%, lower than interest rates on the platform but without the need to do anything yourself. For me this is a great extra income stream, affordbale with minimum buy-ins of 50 euro, with almost no limit for a max Buy-in. There are several safety checks involved in registration, submitting funds and investing in projects. All loans are backed so in case of trouble there is a big chance of returning most of you investment back

Company Response1/7/2026

Thank you for sharing such a thorough review. We appreciate you taking the time to describe your long-term experience and your step-by-step approach to investing. It’s good to hear that our communication, platform development, and product range have met your expectations over the years, and that you felt well informed during more challenging periods. Thank you as well for highlighting the diversity of loans, the secondary market and the Grow product. We’re glad these features have worked well for you and provided an additional income stream. We value your trust and wish you continued success with your investments.

David
1/7/2026
🇩🇪 Germany2 reviewsAFSv2Verified
Experience date: 1/3/2026
I have mixed feelings about EstateGuru

I have mixed feelings about EstateGuru. In my opinion, the recovery processes for defaulted loans take much too long. Additionally, the inactivity fees are way too high. I would also appreciate more detailed statistical analysis and better reporting tools. Finally, there is a technical bug where the language constantly jumps back and forth between German and English when switching pages, which is quite annoying.

Company Response1/7/2026

Thank you for sharing your detailed feedback. We recognise that recovery processes can, in some cases, take longer than expected, and we understand the frustration this can cause. Please be assured that we continue to act in the interests of our investors in all cases. We will also look into what may be causing the language switching issue. Thank you for bringing this to our attention.

👍 1
Olga Baird
12/19/2025
🇨🇿 Czech Republic2 reviewsOrganicUnverified
Experience date: 12/19/2025
I started to invest with this company a…

I started to invest with this company a few years ago, and for a quite a long time everything was OK. However, from about 2020, I have about 50 my investments defaulted and only a few were recovered. The loss is enourmous. The brave and optimistic company's reports about their great achievements are just a lie. Moreover, they started to charge investors for withdrawal their funds (3 Euro) and for not using their funds (10 Euro per month) which seems quite cynical ways of keeping themselves on board. I would say that their team who did research on borrowers and their ability and wish to use loans properly and pay them back, was extremely incompetent, if not dishonest.

👍 2
Jonathan Aiking
1/20/2026
🇳🇱 Netherlands1 reviewsOrganicUnverified
Experience date: 1/16/2026
The EstateGuru Deposit Failure: A Timeline of Negligence

The Strategy: For years, you have operated as a disciplined, loyal investor on the EstateGuru platform. Your strategy is consistent: a €150 monthly deposit made around the 15th of every month, with 100% reinvestment of all capital and interest (averaging 8–9%). These funds are not for speculation; they are a ring-fenced "family fund" dedicated to your pension, your wife, and your child’s future. The Incident: January 15, 2026: You executed your standard monthly deposit of €150. January 16–19, 2026: The funds failed to appear in your virtual wallet. Despite the 15th falling on a Thursday, the "standard" window for SEPA transfers passed without the account being credited. The Support Blackout: You attempted to resolve the issue through official channels. You sent your PDF bank proof five separate times. The Bot Loop: Instead of human intervention, EstateGuru’s support system trapped you in an automated loop. Every piece of evidence you provided was met with a generic script, showing a total lack of human oversight for your Investor ID: EGU030918. The Regulatory Breach: As of January 21st, the funds remain "missing." By ignoring your formal notice citing Regulation (EU) 2020/1503 (ECSPR), EstateGuru is now in a position of: Mismanagement of Client Funds: Failing to credit a verified deposit for 6 days. what is taking so long? i guess you guys need to get more legal action aginst you guys this is almost a fraud taking so long over the deposits. i thought i could trust you guys but i could not be more wrong Inadequate Complaint Handling: Violating EU mandates that require crowdfunding platforms to provide substantive, non-automated responses to formal complaints.

👍 1

Frequently Asked Questions about Estateguru

What is Estateguru's Revenue?
Estateguru generates approximately $14M in annual revenue. With 72 employees, that's $189,000 per employee.
What does Estateguru do?
Invest in thousands of loans to businesses across Europe, all backed by the peace of mind provided by a mortgage on a real estate property.
How fast is Estateguru growing?
Estateguru has grown by 5.0% in the last 6 months according to traffic data. employee count has changed by -26% year over year.
How do people interact with Estateguru?
When visiting Estateguru, visitors view an average of 4.1 pages per visit, and spend around 2:37 on the site, and the bounce rate is 21.9%.
How do people find Estateguru?
206.6K people (90%) visit Estateguru directly. 22.6K (10%) find them through organic search. 582 (0%) come through paid advertising.
Who uses Estateguru?
Estateguru's top market is Switzerland with 106.3K visitors (46.3%). Germany is 2nd with 27.5K (11.9%). Spain is 3rd with 19.8K (8.6%).
What technologies does Estateguru use?
Estateguru uses 25 technologies across their website including Fonts, Security, Programming Languages. Key technologies include Font Awesome, reCAPTCHA, PHP.
Who are Estateguru's competitors?
Estateguru's main competitors include Mintos, Housers. These companies operate in similar markets and compete for the same customer base.
What do customers think of Estateguru?
Estateguru has a Trustpilot score of 1.4 out of 5 (1 stars) based on 1,436 customer reviews.

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About estateguru.co

Invest in thousands of loans to businesses across Europe, all backed by the peace of mind provided by a mortgage on a real estate property.

Company Overview

estateguru.co
Website
finance
Industry
#177,128
Global Rank
171.2K
Monthly Visitors
25
Technologies
13+
Employees

Contact estateguru.co

Technology Stack

estateguru.co uses 25 technologies across their website including Font Awesome, reCAPTCHA, PHP, and more.

Fonts

Font Awesome

Security

reCAPTCHA

Programming Languages

PHP

CMS

WordPress

Privacy & Consent

CookieYes

Marketing Automation

HubSpot

Traffic & Audience

171.2K
Monthly Visits
24%
Bounce Rate
5.4
Pages/Visit
1:57
Avg. Duration

estateguru.co receives approximately 171.2K monthly visitors and ranks #177,128 globally. The website has a bounce rate of 24% with visitors viewing an average of 5.4 pages per visit. Users spend an average of 1:57 on the site.

The majority of estateguru.co's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is estateguru.co?
Invest in thousands of loans to businesses across Europe, all backed by the peace of mind provided by a mortgage on a real estate property.
What technologies does estateguru.co use?
estateguru.co uses 25 technologies including Font Awesome, reCAPTCHA, and 19 more. View the full tech stack analysis above.
How do I contact estateguru.co?
You can contact estateguru.co via email at [email protected] or through their contact page.
What are estateguru.co's social media accounts?
estateguru.co is active on twitter, facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
Is estateguru.co hiring?
Check estateguru.co's careers page for current job openings and opportunities. The company has 13+ known employees.
How popular is estateguru.co?
estateguru.co receives approximately 171.2K monthly visitors and ranks #177,128 globally. Traffic is growing by 6.3% month-over-month.

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This page provides publicly available information about estateguru.co. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit estateguru.co directly at https://estateguru.co.