In a world obsessed with massive scale, Etleap proves that focused execution beats sheer volume. This 18-person team isn't chasing the enterprise giants; they're building a precision tool for data engineers who are tired of complexity.

"They aren't building a data lake; they're building the plumbing—and they've kept it lean enough to survive without massive VC backing."

The tech stack is telling. They use Segment, Zendesk, and Facebook Pixel—standard tools for a startup tracking every move. But the absence of heavy enterprise sales tools suggests a product-led growth motion, where the software sells itself through utility rather than a massive sales team.

• Micro-team efficiency: 18 people generating $0.6M revenue (~$33k/employee).
• High-intent traffic: Nearly half of visitors navigate directly to the site.
• Niche dominance: They rank for 'Impact API' terms, suggesting integration-specific expertise.