etzelagency.com
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The 33-Person Powerhouse
How Etzel Agency built a $6.8M revenue machine with relentless focus
In a sea of bloated agencies, Etzel Agency is a scalpel. With just 33 employees, they're generating $6.8M in annual revenue—proving that boutique doesn't mean small. This is a masterclass in focused execution.
"They're not chasing scale—they're perfecting precision. In an industry that rewards size, Etzel proves efficiency wins."
The Human Stack
Etzel's team structure is surgical. With leadership like Tom Etzel (CEO), Erica Anderson (Head Partnerships), and Cody Cupper (Head Creative), they've built a flat hierarchy that moves fast. The 33-person constraint is their superpower—no bloat, no bureaucracy, just pure execution velocity.
The Traffic Paradox
Here's the counterintuitive insight: only 1,217 monthly visits, yet they're a $6.8M business. This isn't a volume play—it's a conversion masterpiece. Their 51% direct traffic proves they're not fishing for leads; they're building a destination brand that attracts high-value clients who already know what they want.
The tech stack tells a story of modern simplicity. Tailwind CSS, Vercel, and Astro aren't just tools—they're a philosophy. They're building fast, lightweight, and scalable. No legacy bloat, no enterprise overhead. This is a team that ships.
- Revenue per employee: $206K (top-tier for agencies)
- Direct traffic dominance signals brand authority
- Modern stack: Astro + Vercel = speed and scalability
- Leadership depth across creative, partnerships, and ops
The Boutique Blueprint
Etzel Agency isn't playing the growth-at-all-costs game. They're building a sustainable, high-margin business by doing less, better. For founders and investors, this is a model worth studying: revenue per employee > headcount growth. Profit > vanity metrics. Focus > scale.
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About etzelagency.com
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Technology Stack
etzelagency.com uses 8 technologies across their website including Vimeo, HSTS, Vercel, and more.
Video
Vimeo
Security
HSTS
Cloud & Hosting
Vercel
Analytics & Marketing
Google Analytics
Web Standards
Twitter Cards
CSS Frameworks
Bootstrap, Tailwind CSS
Traffic & Audience
etzelagency.com receives approximately 1.2K monthly visitors and ranks #11,690,948 globally. The website has a bounce rate of 37% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 0:42 on the site.
The majority of etzelagency.com's traffic comes from .
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