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Eurecab: The French VTC Fighting Uber on Ethics
How a 9-person team built a $1.5M business by selling moral superiority to taxi drivers
In a market dominated by Uber's 4M+ daily rides, a French startup with just 9 employees is carving out a niche by selling a simple promise: your ride is ethical. Eurecab isn't competing on price or scale—it's competing on conscience.
"They're not building a transportation app; they're building a movement for ethical mobility."
The Driver-First Model
Unlike Uber's algorithmic opacity, Eurecab positions itself as a cooperative. With 8,000 drivers serving 100 French cities, they've built a network where drivers feel ownership. The 2,587 Trustpilot reviews (4.7/5) suggest this isn't just marketing fluff—it's resonating with both riders who want guilt-free rides and drivers tired of being treated as interchangeable units.
The Carbon Accounting Play
Eurecab's secret weapon isn't technology—it's narrative. Every ride comes with CO2 compensation and electric vehicle options. In a country where environmental consciousness is politically charged, they've turned emissions into a feature, not a bug. This transforms their service from a commodity into a statement.
Their tech stack reveals a pragmatic approach: jQuery, Bootstrap, and PWA—technologies that prioritize reliability over cutting-edge innovation. With only 4,017 monthly visits and a global rank of #4.4M, they're not scaling through SEO or viral growth. Their traffic is 96% domestic, suggesting a hyper-local strategy that Uber's global playbook can't replicate.
- Revenue per employee: ~$166K—remarkably efficient for a service business
- 58% organic traffic indicates strong word-of-mouth in French cities
- Top keyword 'chauffeur privé' (1,050 monthly searches) shows they're capturing premium intent
- Direct traffic at 31% proves brand loyalty in their niche
Eurecab proves you don't need to be a unicorn to win
In a winner-take-all market, they've shown that being small, local, and principled can create a sustainable business that Uber can't easily copy or crush.
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Eurecab - The cooperative and ecological VTC and Taxi platform
Book 7 days a week, 24 hours a day in 100 cities in France. 8000 drivers at your disposal. CO2 emissions compensated and possibility to book an Electric Vehicle.
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Reviews (20)
On time
On time, courteous, safe and agile drivers, thank you
We were extremely pleased with our driver and his service
We were extremely pleased with our experience. Our driver was on time and he helped us load our numerous bags (we were four adults and an infant) into his van. He got us to our destination in a timely manner and answered our questions during the drive. Once we arrived, he helped us get our bags out of his vehicle.
Smooth, efficient, and pleasant conversation
I liked being able to book my ride beforehand and have peace of mind of no further charges. My driver was not only on time, but was early and was very kind and helpful. We got to where we needed to go quickly and efficiently. It was a great experience.
Very pleasant and welcoming driver
Very pleasant and welcoming driver
Application très simple d’utilisation…
Application très simple d’utilisation et très pratique. Les taxis réservés sont fiables et conduisent très bien. Je recommande 👌💯
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About eurecab.com
Book 7 days a week, 24 hours a day in 100 cities in France. 8000 drivers at your disposal. CO2 emissions compensated and possibility to book an Electric Vehicle.
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eurecab.com uses 19 technologies across their website including Google Maps, Font Awesome, Google Fonts, HSTS, and more.
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Font Awesome, Google Fonts
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Traffic & Audience
eurecab.com receives approximately 4.0K monthly visitors and ranks #4,430,501 globally. The website has a bounce rate of 51% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:27 on the site.
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