In the shadowy world of heavy industrial equipment, Eurogruas operates like a ghost—generating $157.7M annually while barely registering on the digital radar. This isn't a startup; it's a 435-person behemoth that proves enterprise value doesn't always correlate with online presence.

"They're not selling to end-users online—they're selling to enterprise buyers who already know their phone number."

Their tech stack tells the story: jQuery, Bootstrap, Google Analytics—practical, not flashy. No fancy React frameworks or headless CMS. They're not optimizing for conversion funnels; they're optimizing for reliability. The site works, it loads, and it serves a single purpose: establishing credibility before the phone call.

• Revenue per employee: $362K (enterprise-grade efficiency)
• Brand loyalty: 70% of search traffic is branded (zero acquisition cost)
• Traffic quality over quantity: 1,284 visits with likely high conversion rates
• Offline-first strategy: Digital presence as credibility marker, not lead gen