even.in
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Even.in: The ₹300/Month Healthcare Revolution
How a 426-person startup is redefining Indian health insurance with unlimited access and radical transparency
Imagine paying ₹300 per month for unlimited doctor consultations, free diagnostics, and up to ₹1 crore in surgery coverage. That's not a pricing error—it's Even.in's calculated disruption of India's $100B health insurance market. While legacy insurers hide behind complex policies, this startup is betting everything on radical simplicity.
"They're not selling insurance—they're selling peace of mind at the price of a Netflix subscription."
The Product-Market Fit Playbook
Even.in's genius lies in what they've chosen to ignore. Traditional insurers compete on network size and claim settlement ratios. Even.in competes on access. Their ₹300/month plan isn't just cheap—it's psychologically accessible to India's emerging middle class. With 50% direct traffic, they've built a brand that doesn't need Google to survive. The 42% organic search traffic proves their SEO game is strong, but the direct traffic dominance shows they're creating a category, not just capturing search volume.
The Data Story
Here's what's telling: Even.in's top keyword isn't 'health insurance'—it's 'even' with 40,760 monthly searches. That's brand recognition most fintechs would kill for. Their secondary keywords ('even healthcare,' 'even health insurance') show they're owning the brand narrative before competing on generic terms. With 64K monthly visits and a global rank of #388,376, they're still early in their growth curve, but the trajectory is clear. The 97% traffic from 'undefined' (likely India) suggests they're dominating their home market before expanding.
The tech stack reveals their product philosophy: PWA for mobile-first India, Tailwind CSS for rapid iteration, and Google Analytics for data-driven decisions. They're not building a bank—they're building a healthcare platform that happens to handle insurance. The presence of dieticians in their leadership (Sonali Kulkarni, Vidya Arun) signals they're thinking beyond reactive care into preventive health—a $200B opportunity in India alone.
- Unlimited OPD consultations break the traditional insurance model of 'use it or lose it'
- Free diagnostics remove the friction that keeps people from preventive care
- Cashless hospitalization up to ₹1 crore provides catastrophic coverage without the complexity
- ₹300/month pricing is psychologically accessible to India's 500M+ middle class
The Unspoken Bet
Even.in isn't competing with insurance companies—they're making them irrelevant by redefining what 'health coverage' means for 1.4 billion people.
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Meta Tags
Even Healthcare: Unlimited Doctor Consultations, Free Diagnostic Tests, Optional Cashless Health Insurance
Plans starting at ₹300 a month for up to Rs. 1 crore worth of surgeries, hospitalisations, OPD, doctor consultations, full-body check-ups and diagnostics.
Even Healthcare: Unlimited Doctor Consultations, Free Diagnostic Tests, Optional Cashless Health Insurance
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About even.in
Plans starting at ₹300 a month for up to Rs. 1 crore worth of surgeries, hospitalisations, OPD, doctor consultations, full-body check-ups and diagnostics.
Company Overview
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Technology Stack
even.in uses 19 technologies across their website including HSTS, reCAPTCHA, Sentry, Webflow, and more.
Security
HSTS, reCAPTCHA
Error Tracking
Sentry
CMS
Webflow
Cloud & Hosting
AWS CloudFront
Advertising
DoubleClick Floodlight, Google Ads, Facebook Pixel
Scheduling
Calendly
Traffic & Audience
even.in receives approximately 64.8K monthly visitors and ranks #388,376 globally. The website has a bounce rate of 31% with visitors viewing an average of 6.1 pages per visit. Users spend an average of 11:35 on the site.
The majority of even.in's traffic comes from undefined, .
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This page provides publicly available information about even.in. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit even.in directly at https://even.in.