everfit.io
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Everfit: The All-in-One Fitness Platform Eating the Market
How a 79-person team is quietly capturing 550K monthly visits in the crowded coaching software space.
While the fitness tech space is littered with niche tools and fragmented solutions, Everfit is executing a classic platform play: consolidating everything a coach needs into a single, scalable command center. They aren't just building software; they are building the operating system for the modern fitness entrepreneur.
"Everfit isn't just a tool; it's a business-in-a-box that allows trainers to graduate from selling hours to selling outcomes."
The 'Direct Traffic' Dominance
The most telling metric in Everfit's arsenal isn't their $21.3M revenue—it's their traffic mix. With 64% direct traffic, they signal an incredibly sticky user base. Trainers aren't discovering Everfit via SEO; they are typing it into their browser because it's where they manage their daily operations. This high-fidelity traffic suggests strong retention and a product that becomes central to the user's daily workflow.
The High-Ticket Scalability Play
Everfit’s positioning—'Deliver your coaching at scale, from low-ticket to high-ticket'—is a direct attack on fragmented competitors like Trainerize and TrueCoach. By offering an all-in-one platform, they solve the fragmentation problem for gym owners and wellness coaches. Their feature set likely bridges the gap between client management and revenue generation, allowing coaches to move clients through a funnel without leaving the ecosystem.
The competitive landscape reveals a clear strategy. Everfit is aggressively bidding on competitor keywords like 'Trainerize' (25.8K volume) and 'TrainingPeaks' (48.6K volume). This indicates a confident, offensive posture. They aren't just hoping for organic discovery; they are actively intercepting customers evaluating alternatives, positioning themselves as the superior modern alternative.
- Market Position: Aggressively positioning against legacy giants via paid search and competitor keyword targeting.
- Product Strategy: An 'all-in-one' architecture that reduces the need for third-party integrations, increasing switching costs.
- Growth Signal: High direct traffic (64%) indicates product stickiness and a strong brand recall among fitness professionals.
The Verdict: A B2B SaaS Powerhouse
Everfit is building a defensible moat through operational indispensability, not just feature lists.
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Everfit | #1 Fitness and Wellness Coaching Platform
Deliver your coaching at scale, from low-ticket to high-ticket. All-in-one platform designed for personal trainers, wellness coaches, and gym owners.
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Reviews (14)
I have been making steady progress with…
I have been making steady progress with Everfit. The workouts are tailored to my needs and ability and I couldn't be happier with my coach. Kelly B. is very positive, intuitive and keeps me motivated to continue improving. John S.
I have tried over 40 different…
I have tried over 40 different softwares so far, this is THE BEST! The biggest pro is that they continuously developed new feature and enhance the existing features, I have used all different types of competitions and for some side projects we still like to use them just for the use of use, but Everfit by far has the biggest featureset and most new features added every year. Since starting to use them in 2021, they continuously added new features, which is a big thing for us as we have our own tech team and if we continue to use a software that just stagnates, we seriously question whether we should rather code this ourselves. Many hate the modular pricing, but we actually do think it's nice because it allows us to get everything we need without having to pay for excessive nutrition coaching or other features and with over 100 clients in the platform it comes down to around two dollars per declined, which is totally fine for medium to high ticket coaching. The customer support is also top-notch, they are always, super polite, I was actually asked to participate in varying surveys, betas and it feels like they are still listening to their community.
Great app
Great app. My clients like how user friendly it is and I enjoy using it to create their programmes, provide them tasks and track their habits.
Best training app I’ve tried
Best training app I’ve tried. The free month of the pro version sold it for me.
Room for improvement
There are good features on the platform however, most of them come at a high price. My clients like it but from a coach/trainer perspective they have a long way to go to improve it. I find myself creating basic gym exercises as they are not in their library. Also, you can't use the app on landscape mode on the iPad which is ridiculous and you have to go to web version which is only good on a laptop. I've recently downgraded to the free version and I am now shopping around for a new platform.
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About everfit.io
Deliver your coaching at scale, from low-ticket to high-ticket. All-in-one platform designed for personal trainers, wellness coaches, and gym owners.
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everfit.io uses 24 technologies across their website including Font Awesome, PHP, WordPress, and more.
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Traffic & Audience
everfit.io receives approximately 551.7K monthly visitors and ranks #42,685 globally. The website has a bounce rate of 26% with visitors viewing an average of 22.0 pages per visit. Users spend an average of 12:25 on the site.
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