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Evertrak: Reinventing the Railroad from the Ground Up
How a St. Louis startup is turning plastic waste into a $28.5M bet on the future of rail infrastructure.
While the world looks to Silicon Valley for the next big thing, Evertrak is building the future of American infrastructure in St. Louis. They're not just manufacturing railroad ties; they're engineering a solution to a massive logistical and environmental problem that has plagued the rail industry for decades.
"The real moat isn't just the technology—it's the audacity to reinvent a 200-year-old industry with recycled plastic."
The Capital-to-Execution Gap
With $28.5M in funding yet only $2.0M in revenue, Evertrak is in a classic deep-tech capital deployment phase. For a 14-person team, this isn't a burn rate problem—it's a scaling challenge. They've solved the R&D; now the battle is manufacturing throughput and market penetration. The 32% organic traffic suggests early brand traction, but the real metric to watch is their ability to convert that interest into long-term rail contracts.
The Market Play
Evertrak is playing a brilliant SEO game. Ranking for high-intent keywords like 'railroad ties' (3,940 monthly searches) and capturing misspellings like 'evertrack' (220 searches) shows they understand their buyer. But the real opportunity is the B2B sales cycle: locking in major railroads with a product that outlasts wood and solves disposal headaches. This is a high-barrier, high-reward market where trust and scale matter more than web traffic.
Their tech stack (jQuery, Tailwind, Bootstrap) is pragmatic, not flashy—built for function over form. The LinkedIn presence under 'Nice Rail Products' suggests a rebrand or parent company structure, a common move for industrial startups navigating corporate procurement systems. Every signal points to a team focused on the physical world, not vanity metrics.
- Funding-to-revenue ratio of 14:1 indicates aggressive pre-scale mode
- Employee efficiency: ~$142K revenue per person (early stage, but telling)
- Capturing 32% of traffic organically with zero backlink data suggests strong direct brand recall from offline channels
- St. Louis HQ is strategic: central to US rail network and manufacturing heritage
The Verdict: A High-Stakes Bet on Infrastructure Inertia
Evertrak isn't selling software—they're selling a physical replacement for a trillion-dollar global industry. If they can scale production, the upside is massive. If they can't, that $28.5M will be a footnote in the history of 'great ideas that couldn't manufacture at scale.' For investors and founders, this is a masterclass in targeting a boring, massive market with a defensible, sustainable product.
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Evertrak - The Future of Railroad Ties
Evertrak proudly manufactures in St. Louis, Missouri, home of founders, builders, explorers and entrepreneurs who changed the world.
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About evertrak.com
Evertrak proudly manufactures in St. Louis, Missouri, home of founders, builders, explorers and entrepreneurs who changed the world.
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evertrak.com uses 21 technologies across their website including Font Awesome, Google Fonts, reCAPTCHA, PHP, and more.
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PHP
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jsDelivr
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HubSpot
Traffic & Audience
evertrak.com receives approximately 2.8K monthly visitors and ranks #5,587,570 globally. The website has a bounce rate of 30% with visitors viewing an average of 2.0 pages per visit. Users spend an average of 0:33 on the site.
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