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EveryoneSocial: The Employee Advocacy Powerhouse
How a focused SaaS company built the engine for 96-employee advocacy at scale.
In a world drowning in brand noise, the most authentic voices are often silenced: your employees. EveryoneSocial isn't just another SaaS tool; it's the operating system for turning 96 employees into a global marketing army. With $13.4M in revenue, they've proven that the future of B2B growth isn't bought—it's shared.
"The largest employee advocacy programs in the world run on EveryoneSocial. They aren't just selling software; they're selling social capital."
The Authenticity Gap
Traditional marketing channels are saturated. EveryoneSocial identified a massive gap: while brands spend billions on paid ads, their employees' organic reach sits largely untapped. With 38% of their traffic coming directly to their domain, it's clear they have built a sticky product that users return to daily, not just a landing page that attracts fleeting clicks.
The SEO Playbook
Despite a modest monthly visit count of 35,468, their organic strategy is surgical. They don't just target 'employee advocacy'—they capture high-intent, adjacent keywords like 'what is a brand statement' (190 volume) and 'ugc stats' (110 volume). This suggests a content strategy that educates the market before selling to it, capturing leads at the very top of the funnel.
The company's tech stack reveals a focus on performance and user experience. They lean heavily on jQuery and Tailwind CSS, indicating a pragmatic approach to building a fast, responsive interface. Unlike many bloated enterprise SaaS platforms, their stack is lean—mirroring their 96-person headcount. This efficiency allows them to scale revenue to $13.4M without the bloat of a thousand-person sales team.
- Revenue Efficiency: Generating $13.4M with just 96 employees implies high revenue-per-head.
- Niche Dominance: They own the 'employee advocacy' narrative, avoiding dilution into general social media management.
- Strategic Funding: $7.6M in funding suggests they are bootstrapped-friendly or have taken minimal dilution to maintain control.
The Silent Giant of B2B Social
EveryoneSocial proves that you don't need to be a unicorn to dominate a niche. With a focused product and a clear value prop, they've turned every employee into a billboard.
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The #1 Employee Advocacy Platform | EveryoneSocial
The largest employee advocacy programs in the world run on EveryoneSocial. Learn why.
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About everyonesocial.com
The largest employee advocacy programs in the world run on EveryoneSocial. Learn why.
Company Overview
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Technology Stack
everyonesocial.com uses 26 technologies across their website including Wistia, Font Awesome, Adobe Fonts, Sentry, and more.
Video
Wistia
Fonts
Font Awesome, Adobe Fonts
Error Tracking
Sentry
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PHP
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WordPress
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cdnjs
Traffic & Audience
everyonesocial.com receives approximately 35.5K monthly visitors and ranks #905,916 globally. The website has a bounce rate of 44% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 0:18 on the site.
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