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Smarp: The $14M Employee Experience Platform
Deep dive into the intranet startup that's rewriting internal comms
In a world where 85% of employees feel disengaged, Smarp is building the digital town square for modern companies. This Finnish-born platform isn't just another intranet—it's a $14.1M bet on making every employee feel heard, connected, and productive.
"Smarp's traffic data reveals a stark truth: enterprise platforms live or die by word-of-mouth, not SEO."
The Enterprise Paradox
With 97 employees and $14.1M in revenue, Smarp is pulling off a rare feat—enterprise-grade impact at a startup scale. That's roughly $145K per employee, a metric that would make SaaS founders blush. But here's the kicker: their website shows zero organic traffic. This isn't a failure; it's a feature. Smarp's customers don't find them through Google—they find them through boardrooms, referrals, and the enterprise sales machine.
Tech Stack Tells a Story
Smarp's tech stack reveals a pragmatic, modern approach. They're built on jQuery (yes, still) but augmented with Vite for speed, Tailwind CSS for design velocity, and Ant Design for enterprise-ready components. This isn't a bleeding-edge stack—it's a battle-tested one. They prioritize reliability over novelty, which is exactly what enterprise buyers want. The presence of Goober and DaisyUI suggests they're iterating fast, while Twitter Cards and Priority Hints show they're optimizing for every edge.
The company's origin story is quintessential Nordic startup: Roope Heinilä, a Finnish entrepreneur with a background in employee engagement, saw that traditional intranets were failing. They were static, top-down, and ignored the reality of modern work. Smarp flips this by focusing on employee listening and actionable insights—turning the intranet from a bulletin board into a conversation.
- Zero organic traffic isn't a bug—it's a testament to enterprise sales moats
- 97 employees generating $14.1M = high efficiency, low bloat
- Tech stack prioritizes stability over hype (jQuery + Vite)
- Nordic roots: design-conscious, employee-first philosophy
- Competes in a crowded space by owning 'employee experience' not just 'intranet'
Smarp is the quiet enterprise playbook
They're not chasing vanity metrics—they're building for the Fortune 500, one employee at a time. For founders, the lesson is clear: sometimes zero traffic is the strongest signal of all.
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Your Employee Experience Platform | Haiilo
Intranet, internal communications, employee listening & actionable insights made easy. The employee experience platform that enables every employee to thrive.
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About smarp.com
Intranet, internal communications, employee listening & actionable insights made easy. The employee experience platform that enables every employee to thrive.
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smarp.com uses 28 technologies across their website including Leaflet, Font Awesome, PHP, and more.
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smarp.com receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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