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Evidencity: The Truthseeker in the Shadows
How a 25-person team built a $1.8M data intelligence engine for high-stakes relationships.
In an era of algorithmic trust, Evidencity operates on a counter-intuitive premise: the most dangerous risks hide where data isn't obvious. They aren't selling dashboards; they're selling the absence of red flags.
"They aren't verifying identities; they're verifying integrity in the opaque corners of global commerce."
The Niche: Edge Markets & Regulatory Arbitrage
While competitors chase consumer credit scores, Evidencity targets the 'emerging and edge markets'—specifically the UAE, China, and sanctioned regions. Their keyword data reveals a focus on complex geopolitical queries like 'uae role in sanctions evasion' and 'regulatory arbitrage rsf companies.' This isn't B2C SaaS; it's intelligence for lawyers, compliance officers, and investors operating in the gray zones of international trade.
The Traffic Paradox
With only 4,465 monthly visits, their traffic seems low. But look closer: 61% is direct. This indicates a small, highly specialized user base that bookmarks the site and returns. The 23% organic search is dominated by high-intent, low-volume keywords like 'chinese fireworks sweatshops.' They don't need mass adoption; they need the right 100 clients willing to pay for deep-dive investigations.
Samuel Logan, the Founder and CEO, has positioned Evidencity as a specialist tool rather than a mass-market platform. The tech stack—jQuery, Tailwind, Bootstrap—suggests a pragmatic, function-over-form approach. They aren't chasing the latest React frameworks; they are focused on delivering dense data reports to a browser, likely optimized for the specific workflow of an investigative analyst.
- Revenue-per-employee ratio of $72k suggests high-value, service-heavy engagements rather than pure SaaS automation.
- The 'Truthseeker' keyword volume (1,220) hints at a brand identity that resonates with investigative professionals.
- Direct traffic dominance (61%) signals a 'word-of-mouth' reputation in niche circles.
The Verdict: A Boutique Intelligence Firm
Evidencity proves that in a noisy digital world, deep, quiet expertise commands a premium price.
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Evidencity
Evidencity provides tested data and proven research to reveal where red flag behavior hides in your business relationships.
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About evidencity.com
Evidencity provides tested data and proven research to reveal where red flag behavior hides in your business relationships.
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Technology Stack
evidencity.com uses 16 technologies across their website including Font Awesome, HSTS, AWS CloudFront, and more.
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Font Awesome
Security
HSTS
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AWS CloudFront
Scheduling
Cal.com
Customer Support
Zendesk
Analytics & Marketing
Google Tag Manager, Google Analytics
Traffic & Audience
evidencity.com receives approximately 4.5K monthly visitors and ranks #4,355,265 globally. The website has a bounce rate of 67% with visitors viewing an average of 1.4 pages per visit. Users spend an average of 0:22 on the site.
The majority of evidencity.com's traffic comes from .
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