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Evooq: The Wealth Tech Secret Weapon
How a Swiss B2B platform built a $42M business without a public marketing footprint
In the hyper-competitive world of wealth management tech, most companies shout from the rooftops. Evooq, with 182 employees and $42M in revenue, whispers. Their website traffic is essentially zero, yet they power the portfolios of sophisticated advisors and CIOs across Switzerland. This is the story of B2B software built on pure utility, not viral marketing.
"They achieved $42M in revenue with zero organic traffic. This isn't a marketing failure—it's a product-led enterprise strategy."
The Invisible Enterprise Machine
Evooq operates in the rarefied air of enterprise B2B where trust trumps SEO. Their client base—CIOs, product teams, and advisors—doesn't discover them through Google Ads; they find them through industry networks and direct referrals. The absence of web traffic isn't a weakness; it's proof of their moat. When your software runs multi-million dollar portfolios, you don't buy it from a landing page—you get introduced.
The Silent Growth Engine
While competitors burn cash on content marketing and lead gen, Evooq's growth is baked into the product itself. Their platform integrates risk analytics and portfolio construction so deeply into client workflows that expansion happens organically. With a team of 182, they're lean enough to move fast but substantial enough to handle enterprise complexity. The $42M revenue figure suggests an average deal size that makes traditional SaaS metrics look quaint.
The tech stack reveals a modern, pragmatic approach: Vue.js for the frontend, Tailwind CSS and DaisyUI for rapid UI development, and Netlify for deployment. They're not chasing the latest JavaScript framework hype; they're building stable, maintainable systems. The presence of Astro and Ghost suggests they might have internal documentation or knowledge bases, but the public-facing site is minimal—likely a simple, functional brochure that serves as a contact point, not a lead generation engine.
- Enterprise-grade wealth management software without the enterprise bloat
- Integrated risk analytics that actually integrate (not just buzzwords)
- Portfolio construction tools built for CIOs, not just retail investors
- A team of 182 that likely punches above its weight in financial tech
The Anti-Startup Startup
Evooq proves that in enterprise wealth tech, product excellence beats marketing spend every time. They're not building for the masses; they're building for the money managers who control billions.
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Evooq - Personalized investments at scale
Evooq delivers wealth management software platforms with integrated risk analytics and portfolio construction capabilities to advisors, CIOs, and product teams.
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About evooq.ch
Evooq delivers wealth management software platforms with integrated risk analytics and portfolio construction capabilities to advisors, CIOs, and product teams.
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evooq.ch uses 10 technologies across their website including HSTS, Ghost, Netlify, and more.
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HSTS
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Ghost
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Netlify
Analytics & Marketing
Google Tag Manager
Web Standards
Twitter Cards
UI Libraries
DaisyUI
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evooq.ch receives approximately 0 monthly visitors and ranks #12,093,595 globally. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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