evse.com.au
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EVSE: Australia's Charging Infrastructure Play
A $12.6M revenue bootstrapped operator dominating the local EV hardware market.
While global EV giants battle for market share, EVSE has quietly built a $12.6M revenue engine by solving the unglamorous hardware problem: getting electrons into cars. They aren't building the next Tesla; they are building the gas stations of the future, one wall box at a time.
"EVSE proves that in the gold rush of electrification, the most profitable play isn't always the car—it's the infrastructure."
The Bootstrapped Juggernaut
With just 39 employees generating $12.6M in revenue, EVSE is operating with a massive $323k revenue per employee. This is a lean, mean operation that suggests high-margin hardware sales and efficient installation services. They aren't burning VC cash on marketing; they are capturing intent through a dominant organic search strategy that brings in 52,952 monthly visitors without paid ad dependency.
SEO Moat & Niche Dominance
Their keyword strategy reveals a sophisticated grasp of the Australian market. They rank for high-intent terms like 'cost to charge ev australia' and specific hardware queries like 'ng german ev charging cables melbourne'. They aren't just chasing generic 'EV charger' terms; they are capturing the long tail of specific hardware and logistical questions that convert browsers into buyers.
The company's social footprint is active across YouTube, LinkedIn, and Instagram, but the real engine is their digital storefront. The tech stack—Tailwind CSS, jQuery, and PWA capabilities—indicates a focus on speed and utility over flashiness. They are building a utility platform, not a lifestyle brand.
- Regional Specialization: Strong state-level management (VIC/TAS, WA) suggests a decentralized, localized support model that national competitors lack.
- High-Funnel Capture: Ranking for 'ev charger load management system' shows they are targeting commercial and advanced residential buyers, not just entry-level consumers.
- Operational Density: With a headquarters in Sydney and state managers, they are building a physical moat to match their digital one.
The 'Picks and Shovels' Winner
EVSE is positioned to capture the lion's share of Australia's physical EV infrastructure rollout.
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Meta Tags
EV Charging Solutions | Electric Vehicle Charging Stations & Support
EVSE provides complete EV charging solutions across Australia. Explore our range of Electric Car Charging Solutions & Installation. Universal to every EV.
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Reviews (2)
Sam at EVSE was amazing
Sam at EVSE was amazing! I had tried other companies but they did not respond. I had my charger installed quickly after I contacted them
Charging Cable Purchase
Bought a charging cable and it arrived in good time and the product worked well.
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About evse.com.au
EVSE provides complete EV charging solutions across Australia. Explore our range of Electric Car Charging Solutions & Installation. Universal to every EV.
Company Overview
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Technology Stack
evse.com.au uses 29 technologies across their website including Google Maps, Font Awesome, Google Fonts, PHP, and more.
Maps
Google Maps
Fonts
Font Awesome, Google Fonts
Programming Languages
PHP
CMS
WordPress
Cloud & Hosting
Amazon S3, Amazon Web Services, Cloudflare
Email Marketing
Klaviyo
Traffic & Audience
evse.com.au receives approximately 53.0K monthly visitors and ranks #579,586 globally. The website has a bounce rate of 45% with visitors viewing an average of 2.7 pages per visit. Users spend an average of 1:56 on the site.
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