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EXADS: The Adult Industry's Ad Server Powerhouse
A $12.5M bootstrapped giant in the shadows of the ad tech world
While most ad tech startups chase venture capital and mainstream glory, EXADS quietly commands a $12.5M business serving the industry's most lucrative and technically demanding vertical. This isn't your typical SaaS story—it's a masterclass in dominating a niche.
"In adult advertising, uptime is everything. EXADS doesn't just serve ads—it keeps the lights on for an entire vertical."
The Unsexy Infrastructure Play
EXADS built its empire on white-label ad serving technology that networks, advertisers, and publishers actually want to use. With 78 employees generating $160K revenue per head, they've achieved efficiency that most ad tech companies can only dream of. Their user base isn't chasing vanity metrics—they need rock-solid infrastructure that handles massive scale without breaking a sweat.
The SEO Moat
Despite operating in a sensitive vertical, EXADS captures 590 monthly searches for just their brand name. More impressively, 'fluid player' drives 1,490 searches—a video player technology that became their Trojan horse into broader ad tech. They're not just an ad server; they're a video infrastructure provider that happens to serve adult ads. Smart diversification.
The company's tech stack reveals their priorities: Next.js for performance, Tailwind for speed, and a heavy emphasis on API-first architecture. They're not building for enterprise RFPs—they're building for developers who need to ship fast and stay online. Their documentation site gets its own domain, signaling a developer-first culture that treats integration as a feature, not an afterthought.
- Bootstrapped profitability in a vertical where VCs fear to tread
- Dual strategy: own the video player market AND the ad server market
- 42% organic traffic proves they understand their audience's search intent
- 4.0 Trustpilot rating from just 4 reviews suggests high-touch customer success
The Quiet Giant Strategy
EXADS proves that in ad tech, boring infrastructure beats flashy features. They're not building for a liquidity event—they're building a forever business in a vertical that prints cash and never sleeps.
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EXADS A Powerful Customizable White-Label Ad Server
Trusted by networks, advertisers, and publishers, EXADS white label ad server stands out as a powerful and user-friendly ad server ready to use for your advertising business.
EXADS is an award winning white-label ad serving platform
EXADS is a powerful and easy to use ad serving platform that is trusted by networks, advertisers and publishers, serving +20 billion ad impressions daily.
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EXADS Ad Server
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Reviews (4)
Great Ad Server with powerful features
I started using EXADS about 3 months ago and I couldn’t be happier with it. It solved all the issues I had with the previous ad server. The whole onboarding experience has been great. The support offered by the team was spot on. Their targeting options and statistics are above other providers.
EXADS is a great all round ad serving…
EXADS is a great all round ad serving platform. It offers a complete self service solution to set up an ad network but also can be customized into different types of ad server. I am interested in creating a video ad sever and had a call with the EXADS team. I was surprised by the video ad serving capabilities and easy of set up. I am currently considering EXADS for my video content based business.
The best customizable ad server
EXADS offers the best possible ad serving experience. They have a wide variety of high-performing ad formats and ensure that the ad campaigns are aligned with the industry standards. If you are looking for a high-quality customizable ad server, EXADS is the place to go!
Lots of potential!
At first, I needed to learn where I could find everything I needed to know: tools, features, campaign and zone settings, etc. Once I learned that, it was a seamless experience and I was able to easily navigate through my accounts. Great UX and ad-serving capabilities.
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About exads.com
Trusted by networks, advertisers, and publishers, EXADS white label ad server stands out as a powerful and user-friendly ad server ready to use for your advertising business.
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Technology Stack
exads.com uses 13 technologies across their website including HSTS, OneTrust, HubSpot, and more.
Security
HSTS
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OneTrust
Marketing Automation
HubSpot
Advertising
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Analytics & Marketing
Google Tag Manager, Google Analytics
Performance
Lazy Loading, Priority Hints
Traffic & Audience
exads.com receives approximately 21.7K monthly visitors and ranks #1,337,852 globally. The website has a bounce rate of 40% with visitors viewing an average of 1.5 pages per visit. Users spend an average of 0:12 on the site.
The majority of exads.com's traffic comes from undefined, undefined, .
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