exalmar.com.pe
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Exalmar: Peru's $300M Fishing Giant
A 32-year legacy in seafood processing, anchored in tradition but struggling with digital relevance.
In the heart of Peru's industrial fishing sector, Exalmar operates as a colossal entity generating over $300M annually, yet its digital footprint is surprisingly anemic. This isn't a tech startup; it's a legacy industrial player where tradition meets the harsh reality of a stagnant web presence.
"They are a giant in the fishing industry, yet a ghost in the digital search landscape."
The Industrial Core
Exalmar is not a consumer-facing brand in the traditional sense. With a workforce of 797 and revenue exceeding $300M, they are a B2B powerhouse focused on high-value protein processing. The website serves as a corporate brochure rather than a commercial engine, reflecting an industry that prioritizes physical logistics over digital clicks.
The Digital Disconnect
Despite 32 years of growth, the digital strategy appears frozen in time. With only 3,716 monthly visits and a global rank of #4.8M, the site barely registers online. The traffic is heavily skewed toward Peru (96.4%), indicating a purely domestic focus with zero international SEO ambition. Their reliance on direct traffic (22%) suggests brand recognition is maintained through offline channels, not discoverability.
The keyword strategy reveals a company optimized for internal reporting rather than customer acquisition. Terms like 'memoria anual integrada 2024' (annual report) drive traffic, alongside the curious spike for 'centificacion'—likely a misspelling of 'certificación' that they rank for, highlighting a lack of competitive keyword targeting. The tech stack is dated, relying on jQuery and Bootstrap, with no modern frameworks in sight.
- Revenue Heavyweight: $301.3M annual revenue puts them in the top tier of Peruvian industrial firms.
- Low Digital Velocity: 3,716 monthly visits indicates a passive, non-aggressive web strategy.
- Legacy Tech Stack: Heavily reliant on jQuery and Bootstrap, lacking modern performance optimizations.
- Social Presence: Active on TikTok and LinkedIn, attempting to bridge the gap between industrial legacy and modern engagement.
The Sleeping Giant
Exalmar is a classic industrial titan—massive in reality but invisible on the web. For investors and operators, this represents a massive opportunity for digital transformation, not in product, but in presence.
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exalmar.com.pe uses 15 technologies across their website including YouTube Embed, Font Awesome, Google Fonts, PHP, and more.
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exalmar.com.pe receives approximately 3.7K monthly visitors and ranks #4,850,861 globally. The website has a bounce rate of 49% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 0:31 on the site.
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