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Excedeo: The 20-Year Local MSP Behemoth
A deep dive into a San Diego IT services veteran with a surprising SEO strategy.
In a sea of generic cloud providers, Excedeo stands out by being aggressively local and stubbornly old-school. For over 20 years, this San Diego outfit has dominated the regional IT support landscape, proving that you don't need to be a global unicorn to build a sustainable, million-dollar revenue engine.
"They aren't chasing IPOs; they are chasing uptime. Excedeo's strategy is depth over breadth, dominating a single metro area rather than diluting their brand across the web."
The Human-First Infrastructure
With a lean team of just 11 employees generating $1M in revenue, Excedeo maintains a high revenue-per-head ratio ($90k+). This isn't a faceless outsourcing firm. Key personnel like Mariela Collins (Founder) and Shane White (Client Services) anchor a local presence that prioritizes direct relationships over automated ticket queues. Their 'Best IT Support Services in San Diego' award isn't just marketing fluff; it's a testament to a hyper-localized service model that enterprise-scale competitors struggle to replicate.
The SEO Paradox
Here is the most intriguing data point: Excedeo's top organic keywords aren't 'San Diego IT Support'—they are broad informational queries like 'MSP Meaning' and 'What is an MSP.' This is a sophisticated play. By capturing high-volume, top-of-funnel traffic from users asking basic questions, they build brand authority early. It suggests a content strategy designed to educate the market before selling to it, effectively intercepting business owners researching the very concept of outsourcing IT.
Their tech stack reveals a pragmatic approach. They leverage Tailwind CSS and Bootstrap for rapid, responsive design, while Hotjar and Google Analytics provide the feedback loop necessary to optimize conversion. However, the lack of structured data is a missed opportunity. In a competitive local market, failing to schema-markup service pages could be the bottleneck preventing them from breaking out of the 9M global rank.
- CMMC Compliance Experts: A high-value niche for government contractors.
- 24/7 Network Monitoring: Standard for MSPs, but critical for their fixed-price model.
- Azure Cloud Expertise: Balancing legacy on-premise support with modern cloud migration.
The Anti-Startup Success Story
Excedeo proves that in the fragmented IT services market, local dominance beats global reach.
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Meta Tags
IT Support & Managed IT Services San Diego | Excedeo : (619) 398-4100
Trusted IT Support and Managed IT Services provider in San Diego for 20+ years. Fixed prices, superior support, and 24/7 monitoring of your network. CMMC Compliance Experts. Our clients voted us the Best IT Support Services in San Diego. (619) 398-4100
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About excedeo.com
Trusted IT Support and Managed IT Services provider in San Diego for 20+ years. Fixed prices, superior support, and 24/7 monitoring of your network. CMMC Compliance Experts. Our clients voted us the Best IT Support Services in San Diego. (619) 398-4100
Company Overview
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Technology Stack
excedeo.com uses 21 technologies across their website including UserWay, Vimeo, YouTube Embed, Font Awesome, Google Fonts, and more.
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UserWay
Video
Vimeo, YouTube Embed
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Font Awesome, Google Fonts
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PHP
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WordPress
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Cloudflare
Traffic & Audience
excedeo.com receives approximately 912 monthly visitors and ranks #9,494,165 globally. The website has a bounce rate of 38% with visitors viewing an average of 1.4 pages per visit. Users spend an average of 0:08 on the site.
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