executivepulse.com
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The Niche CRM That's Quietly Winning
How a 8-person team built a $0.6M vertical SaaS for economic developers
In a world of generic CRM giants, ExecutivePulse is a masterclass in vertical focus. They didn't just build software for economic developers—they built it *with* them, creating a $0.6M revenue engine from a market everyone else ignored.
"Their traffic is tiny, but their moat is massive. This is what product-led focus looks like."
The Founder's Edge
Laith Wardi didn't start ExecutivePulse as a software entrepreneur. He started as an economic developer who got fed up with generic CRMs that couldn't track site readiness, incentive packages, or stakeholder relationships. That origin story isn't marketing—it's the product. When your president has 15+ years in the trenches of your target market, you don't need user research surveys. You *are* the user.
The Traffic Paradox
With only 728 monthly visits, ExecutivePulse looks like a failure by SaaS vanity metrics. But look closer: 42% direct traffic and 32% organic search. This isn't a growth hack play—it's a trust play. Economic developers don't Google 'best CRM'; they ask colleagues. The real magic? Their top keyword is 'sean laith' (170 monthly searches)—a founder's name ranking higher than their product. That's not SEO; that's reputation.
The tech stack reveals their priorities: Tailwind CSS, Bootstrap, DaisyUI for a clean, accessible UI; Google Analytics and Tag Manager for tracking what matters. They're not chasing bleeding-edge frameworks—they're building something that works for government procurement officers who need reliability, not novelty.
- Zero paid ads—this is pure referral and reputation
- Built by practitioners, not product managers
- Niche so specific it's unsexy to VCs
- Revenue per employee: $75K (efficient for services)
- No social profiles—no time for that game
The Anti-Growth-Hack Playbook
ExecutivePulse proves that in B2G verticals, depth beats scale. Their $0.6M from 8 people isn't a ceiling—it's a foundation. For founders targeting regulated industries, the lesson is clear: stop trying to be the next Salesforce. Be the only tool that truly gets your user's job.
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CRM Systems for Economic Developers and Public Agencies | ExecutivePulse
ExecutivePulse is the only CRM solution built by economic developers, for economic developers. Optimize communication and track initiatives.
CRM software built specifically for economic development organizations. Track business retention, investment attraction, and workforce development.
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About executivepulse.com
ExecutivePulse is the only CRM solution built by economic developers, for economic developers. Optimize communication and track initiatives.
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Technology Stack
executivepulse.com uses 7 technologies across their website including HSTS, Google Tag Manager, Google Analytics, Twitter Cards, and more.
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HSTS
Analytics & Marketing
Google Tag Manager, Google Analytics
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Twitter Cards
UI Libraries
DaisyUI
CSS Frameworks
Bootstrap, Tailwind CSS
Traffic & Audience
executivepulse.com receives approximately 728 monthly visitors. The website has a bounce rate of 40% with visitors viewing an average of 1.0 pages per visit. Users spend an average of 0:00 on the site.
The majority of executivepulse.com's traffic comes from .
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