Exegistics' core strength appears to be its regional focus on Illinois and the broader Midwest. This allows for specialized knowledge and potentially faster response times than national players. However, the lack of traffic from diverse geographic regions hints at a missed opportunity for expansion beyond the Midwest, especially considering the growing demand for logistics services nationwide.

Their SEO performance is frankly, underwhelming. With only 33% of traffic coming from organic search and a reliance on keywords like 'austin darnell nationwide' and 'storage shortage,' there's massive untapped potential. Investing in a robust SEO strategy targeting relevant logistics keywords could significantly boost website traffic and lead generation.