exerp.com
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Exerp: The Quiet Giant of Fitness Tech
Unlocking brand growth for the world's most strategic fitness companies
In an industry crowded with flashy consumer-facing apps, Exerp operates as the invisible infrastructure powering global fitness empires. While members swipe in at Virgin Active, they don't see the complex backend managing their experience—but Exerp is the engine behind it all.
"Exerp isn't selling software; they're selling operational certainty to multi-million dollar fitness brands."
The Enterprise Fortress
With 111 employees generating $16.1M in revenue, Exerp operates at a remarkable $145k per employee efficiency. This isn't a startup burning cash—it's a mature B2B SaaS player serving the world's most demanding fitness operators. Their client roster includes Virgin Active, suggesting they've cracked the code for enterprise-grade club management.
The SEO Paradox
Here's the counterintuitive insight: Exerp's traffic data reveals a classic enterprise SaaS pattern. Despite low global rank (#1.8M), they command 56% direct traffic—meaning their clients know exactly where to go. The top keyword isn't 'fitness software' but 'exerp staff login' and 'virgin active login south africa'. This isn't acquisition traffic; it's retention and usage traffic. They've built a moat where customers literally search for their brand name to access daily operations.
The tech stack tells a story of pragmatic modernity. Built on jQuery with Tailwind CSS and Bootstrap, Exerp prioritizes functionality over flash. They're not chasing the latest JavaScript framework—they're building stable, scalable interfaces that fitness managers use daily. The presence of LinkedIn Insight Tag and Google Analytics suggests they're sophisticated about tracking enterprise leads, not just website visitors.
- Enterprise-first mindset: 56% direct traffic indicates a closed-loop sales model
- Global footprint: Traffic from undefined countries suggests a truly international client base
- Operational focus: Keywords like 'staff download' reveal a daily-use tool for gym operations
- Revenue efficiency: $145k per employee shows mature unit economics
The B2B SaaS Blueprint
Exerp proves you don't need consumer buzz to build a $16M+ business—you need deep integration into your clients' daily operations.
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Home - Exerp
Unlock Brand Growth with the Trusted Global Partner in Club Management Software The world’s most strategic fitness companies rely on the Exerp member management solution to power their business. See How Get in Touch Powering the world’s best fitness and leisure clubs
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About exerp.com
Unlock Brand Growth with the Trusted Global Partner in Club Management Software The world’s most strategic fitness companies rely on the Exerp member management solution to power their business. See How Get in Touch Powering the world’s best fitness and leisure clubs
Company Overview
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Technology Stack
exerp.com uses 15 technologies across their website including Font Awesome, PHP, WordPress, and more.
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Traffic & Audience
exerp.com receives approximately 12.3K monthly visitors and ranks #1,839,951 globally. The website has a bounce rate of 35% with visitors viewing an average of 2.1 pages per visit. Users spend an average of 0:46 on the site.
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