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ExpertRating: The $5M Revenue Micro-Test
A niche B2B testing platform thriving in the shadow of giants
In a world dominated by LinkedIn and Indeed, ExpertRating has quietly carved out a profitable niche: affordable, automated employee testing. With just 43 employees and $5M in revenue, they prove you don't need to be a unicorn to dominate a specific lane.
"They're not competing for eyeballs—they're competing for hiring budgets, one $99 test at a time."
The Data Annotation Gold Rush
ExpertRating's top keywords reveal a strategic pivot toward the AI training data market. 'Data annotation starter assessment' (330 volume) and related terms dominate their traffic. This isn't accidental—it's a calculated move into the fastest-growing sector in tech, where companies desperately need to vet annotators before hiring.
The Unsexy, Profitable Core
While competitors chase AI hype, ExpertRating's real moat is Microsoft Office testing. Their 'practice assessment test for Microsoft Office 2016 exam' (400 monthly volume) represents the unsexy, eternal need for basic digital literacy verification. This is the boring infrastructure of hiring that keeps the lights on.
The company's tech stack—Magento, ASP.NET, jQuery—screams 'stable enterprise software' rather than 'sexy startup.' They're not building for venture scale; they're building for profitability. With 43 people generating $5M, that's ~$116K revenue per employee—solid efficiency for a B2B SaaS player in a crowded space.
- Traffic is tiny (2.4K visits) but highly targeted—these aren't browsers, they're buyers with hiring problems
- 40% of traffic is 'undefined'—likely direct visits from enterprise clients who bookmark the platform
- Top keywords show a 50/50 split between legacy testing (Microsoft Office) and emerging AI needs (data annotation)
The Anti-Unicorn Playbook
ExpertRating proves that in B2B SaaS, you don't need scale—you need specificity. They're not building a billion-dollar company; they're building a $5M fortress around the unglamorous but essential task of verifying human skills.
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ExpertRating Online Pre-Employment Assessments & Employee Testing Solutions
ExpertRating offers the world's most advanced employee testing solutions that give employers a quick, affordable and efficient means of assessing employee skills. ExpertRating is working with hundreds of companies to reduce their dollar spent on pre-employment and in-house skill assessment.
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About expertratinginc.com
ExpertRating offers the world's most advanced employee testing solutions that give employers a quick, affordable and efficient means of assessing employee skills. ExpertRating is working with hundreds of companies to reduce their dollar spent on pre-employment and in-house skill assessment.
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expertratinginc.com uses 6 technologies across their website including ASP.NET, DoubleClick Floodlight, Google Ads, Magento, and more.
Backend Frameworks
ASP.NET
Advertising
DoubleClick Floodlight, Google Ads
E-commerce & Payments
Magento
Analytics & Marketing
Google Analytics
JavaScript Libraries
jQuery
Traffic & Audience
expertratinginc.com receives approximately 2.4K monthly visitors and ranks #5,931,080 globally. The website has a bounce rate of 35% with visitors viewing an average of 2.4 pages per visit. Users spend an average of 1:14 on the site.
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