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ExpertVoice: The 70% Direct Traffic Behemoth
How a sports industry platform built an unshakeable moat with exclusive deals
In a world of endless discount codes, ExpertVoice isn't chasing the masses—it's locking down the pros. With 2.5M monthly visits and a staggering 70% direct traffic share, this isn't a site people stumble upon; it's where they go to work.
"70% direct traffic isn't just a metric—it's a moat. Users don't search for discounts; they search for ExpertVoice."
The Prosumer Fortress
ExpertVoice has carved a niche that defies retail logic. While competitors fight for the broad consumer market, they've built a fortress around industry professionals. The 148-person team isn't selling to everyone—they're selling to insiders who value access over anonymity. This isn't e-commerce; it's professional privilege.
The Brand Evolution
Originally Experticity, the rebrand to ExpertVoice signaled a shift from 'expert identity' to 'expert communication.' The keyword data proves it: 'expertvoice' (54K searches) dwarfs 'experticity' (2.9K). They're not just a platform anymore—they're a destination. The 10 Trustpilot reviews at 3.3/5 suggest they're prioritizing scale over perfection, a classic growth move.
The tech stack tells a story of pragmatic optimization. jQuery, Bootstrap, and Tailwind CSS coexist—likely a legacy of rapid iteration rather than dogmatic modernism. They're not chasing the latest framework; they're shipping code that works. Priority hints and lazy loading show they care about performance, but the core stack says 'move fast, scale later.'
- Direct traffic dominance (70%) signals unshakeable brand loyalty
- Sports industry focus creates defensible B2B2C relationships
- Revenue per employee: ~$275K—efficient for a marketplace model
The Unsexy Monopoly
ExpertVoice wins by being boringly consistent: serve professionals, own the brand, let direct traffic compound. No hype, just moats.
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Shop exclusive insider deals on ExpertVoice, the #1 platform for industry professionals.
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Reviews (10)
I recently ordered a Garmin GPS…
I recently ordered a Garmin GPS…. I thought I had ordered the Zumo XT2 version when I mistakenly had ordered the XT version. With that said I read their policy on sales and exchange, I was not very hopeful that they would or could help, but I called them to give them a chance. With that said the Service Team went into action. They contacted Garmin and although the product had already shipped (less than a day, btw), Garmin recalled the shipment and will be issuing a refund for my mistake. This is above and beyond what ExpertVoice’s policy states. Thank you for the help EHK
Great website
Great website, I’m qualified with military discount but they have other qualifications for Law Enforcement, Teacher, Nurses and other professions. I have enjoyed some major discounts, most range 25% however plenty of brands offer 40%-60% for items.
Customer Support Came Through!
EDIT: My original review was one star. They have since made good and came through. I made a purchase through Expert Voice on January 26. They charged my credit card in the amount of $6.09 multiple times- 3,222 times in the span of two days, adding up to a grand total of $19,621.98 on my credit card to be almost $14,000 over the limit. Of course, I reported it to my credit card company right away, but due to the thousands of fraudulent charges, it's going to take them a while to sort through. Meanwhile, my credit went from good standing to the toilet. I then went to contact Expert Voice customer support. Apparently, I there was a security breech somewhere which caused this. I'm also a disabled veteran with multiple sclerosis on a fixed income. To say that I was frustrated was an understatement. Much to ExpertVoice's credit though, they did stay in contact with me daily until the issue was resolved. Not only did their customer support resolve the problem, I was offered a $500 gift card for all my trouble. Wow! That was unexpected but very much appreciated.
Much easier way to pro deal
While deals can range considerably versus direct professional relationships with outdoor companies, expertvoice has made it so much easier to access pro offers than requesting every place one by one. Their training feels a little like a retail job but I get the point and appreciate them sharing info as people do ask us for gear advice all the time.
Meh.
This site is for new brands that you've never heard of to get exposure or established brands to get rid of inventory glut. I often find better prices are found on Amazon or other websites. Once in a while there will be a great deal but it's often poor or ill fitting products. I recently was sent a 40% off email from Garmin by mistake. I didn't actually have access in the platform. What could have saved me hundred or even over $1000, they gave me a $10 coupon that expires after 2 days.
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About expertvoice.com
Shop exclusive insider deals on ExpertVoice, the #1 platform for industry professionals.
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Technology Stack
expertvoice.com uses 17 technologies across their website including Font Awesome, Google Fonts, PHP, WordPress, and more.
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Traffic & Audience
expertvoice.com receives approximately 2.5M monthly visitors and ranks #8,742 globally. The website has a bounce rate of 27% with visitors viewing an average of 24.9 pages per visit. Users spend an average of 4:16 on the site.
The majority of expertvoice.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about expertvoice.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit expertvoice.com directly at https://expertvoice.com.