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ExpressionMed: The Unsexy $1.8M Powerhouse of Diabetes Adhesives
How a niche medical tape company beat big pharma at its own game with 300+ designs and sticky revenue.
ExpressionMed isn't selling software or AI—they're selling tape. But this 'boring' adhesive patch company has quietly built a $1.8M revenue engine serving diabetics who are tired of their expensive sensors falling off. In a world obsessed with disruption, ExpressionMed found gold in the unsexy margins of medical device accessories.
"They're not disrupting diabetes care—they're perfecting the margins that big pharma ignores."
The Patient-First Product Strategy
ExpressionMed solved a visceral problem that device manufacturers overlooked: adhesive failure. Dexcom and Freestyle Libre sensors are expensive and critical, yet their stock adhesives fail within days, especially for active users. By creating durable, long-lasting overlays in 300+ designs, ExpressionMed transformed a medical necessity into self-expression. The 260 monthly searches for 'expression med' prove brand stickiness is literal.
Capital Efficiency Masterclass
With just 7 employees generating $1.8M in revenue (~$257K per employee), ExpressionMed operates with ruthless efficiency. Unlike venture-backed startups burning cash on growth, this bootstrapped-style operation captures 42% organic traffic and 42% direct traffic—meaning nearly 85% of visitors find them without paid acquisition. Their 121 Trustpilot reviews suggest they're winning through product-market fit, not marketing spend.
The technical stack reveals a pragmatic, modern approach: Tailwind CSS, Vite, and PWA capabilities show they're building for speed and mobile-first commerce. Yet they still lean on jQuery and Bootstrap—proving that for D2C health products, reliability trumps bleeding-edge tech. Their social presence across YouTube, Facebook, and Instagram suggests a content strategy focused on community and user education rather than flashy ads.
- Product-market fit nailed: 300+ designs for specific devices (Dexcom G7, Libre, Pod, Medtronic)
- Traffic quality over quantity: 85% is organic/direct, indicating strong brand recall
- Micro-team, macro-revenue: $1.8M from 7 people = extreme operational leverage
- Trust as a moat: 4.6/5 from 121 reviews in a market where medical device trust is paramount
The Anti-Unicorn Playbook
ExpressionMed proves you don't need to be a platform to build a defensible, profitable healthtech business. Sometimes the best moat is simply making sticky products that actually stick.
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https://cdn.shopify.com/s/files/1/1394/8481/files/ExpresssionMed_Logo_Blue_Social_1200x628_b9dcdfae-12a0-4da9-a66f-fe9318b710e8.png?v=1600373305
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Welcome To ExpressionMed CGM Patches for Diabetic Care!
If you have Diabetes and use a Continuous Glucose Monitor or Insulin Pump then our durable, long-lasting adhesive tapes were created for you! 300+ fun designs that will help you get the most out of your device! Available for Dexcom, Freestyle Libre, Pod, Medtronic Guardian/Enlite and Infusion Sets.
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Reviews (20)
I love ExpressionMed!!!
I love ExpressionMed! I have been ordering from this company for the past 6 or 7 years. I have continued to order from them because their products are really cute and truly effective at keeping my devices attached until it’s time to change them. I will absolutely use them again!
Awesome as always!
Always great choices and an awesome product. I wont use any other patches. I refuse to be a boring ole cyborg!
Expression Med has the BEST overpatches!
Expression Med has the best medical device overpatches. I use the Dexcom G7 and the overpatch stays the entire time, no lifting or fraying and no skin allergies either. LOVE them, so many designs to choose from. I'm a 57 year old female and love that they have lots of overpatches with flowers and butterflies.
T2 insulin dependent user
Being an insulin dependent T2, the introduction of the Dexcom g7 was wonderful. What didn't work for me was the patches included with the sensor. They tore off my fair skin leaving large patches of removed skin! I shopped around for over-patches, trying expressionmed first. Mostly pleased, I was new and tried a couple other companies. I returned immediately to expressionmed! These patches not only stick for the duration of my cgm, but the don't irritate my fair skin at all. Add the bonus that the patches are colorful, fun, and help make me a proud member of the diabetic community. These are the only patches I will ever use. Thank you!
Best Tapes on the Market
I have been using ExpressionMed tapes since I started my Dexcom in 2020. They’re the only tapes that don’t give me any sort of skin problems…and they’re CUTE!! I also love that they accept FSA, and I stock up at the end of the year when I have funds to burn. They’ve been a great company, with great customer service, too.
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About expressionmed.com
If you have Diabetes and use a Continuous Glucose Monitor or Insulin Pump then our durable, long-lasting adhesive tapes were created for you! 300+ fun designs that will help you get the most out of your device! Available for Dexcom, Freestyle Libre, Pod, Medtronic Guardian/Enlite and Infusion Sets.
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Technology Stack
expressionmed.com uses 33 technologies across their website including Google Fonts, hCaptcha, HSTS, Sentry, and more.
Fonts
Google Fonts
Security
hCaptcha, HSTS, reCAPTCHA
Error Tracking
Sentry
Programming Languages
PHP
Cloud & Hosting
Amazon S3, Amazon Web Services, AWS CloudFront, Cloudflare
Email Marketing
Klaviyo
Traffic & Audience
expressionmed.com receives approximately 39.1K monthly visitors and ranks #448,410 globally. The website has a bounce rate of 40% with visitors viewing an average of 9.0 pages per visit. Users spend an average of 2:24 on the site.
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