In the bustling pet industry, extendcredit.com operates as a ghost: $1.3M in annual revenue, 10 employees, and absolutely zero detectable web traffic. This isn't a failure—it's a deliberate, high-touch B2B strategy that defies modern growth playbooks.

"The most successful B2B companies aren't always the ones you can find on Google—sometimes they're the ones you're referred to by a trusted vendor."

The most telling data point? Zero technologies detected. This isn't a tech-first company—it's a finance-first company operating in a tech-enabled world. They likely use legacy banking systems and manual underwriting processes, which explains why they haven't disrupted their own industry. They're not trying to be Stripe for pet stores; they're trying to be the trusted credit partner that veterinarians recommend when clients need payment plans.

• Revenue per employee: $130K—healthy for a traditional financial services firm
• Zero digital marketing spend suggests pure referral-based growth
• Niche focus on pet industry creates high switching costs
• Likely solving financing for high-ticket veterinary procedures