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Extendeal: The Pharma Buying Brain
How a $12M startup is automating procurement for 84 pharmacies across Latin America
In an industry where pharmacists still fax purchase orders, Extendeal is building the intelligence layer for pharmacy procurement. This isn't just a B2B marketplace—it's a decision engine that connects pharmacies with distributors, compares prices in real-time, and finds inventory where traditional buyers would hit dead ends.
"They're not just digitizing procurement—they're making the pharmacist obsolete as a purchasing agent."
The Pharmacy Pain Point
Pharmacists spend 15-20 hours weekly manually comparing prices across 10+ distributor catalogs, checking stock availability via phone calls, and managing fragmented purchase orders. Extendeal's platform aggregates this chaos into a single dashboard where a pharmacy owner can see which distributor offers the best price for a specific medication *right now*, with real-time stock verification. The 'vademecum' keyword (21K monthly searches) reveals the core need: pharmacists are drowning in reference materials and price lists.
The Growth Engine
With 59% of traffic coming from organic search, Extendeal has built a moat around pharmaceutical terminology. They rank for 'droguerías en argentina' (590 monthly searches) and 'distribuidores de medicamentos veracruz' (670 monthly)—hyper-specific, transactional keywords that signal commercial intent. This isn't vanity SEO; it's capturing pharmacists actively searching for suppliers. The 19,316 monthly visits likely represent high-value users—pharmacy owners and procurement managers—who convert to paid customers at rates far exceeding typical B2B SaaS.
The platform's technical stack reveals a pragmatic approach: jQuery and Bootstrap for rapid iteration, Tailwind CSS for modern UI, and Hotjar for understanding user behavior. This isn't a Silicon Valley unicorn obsessed with bleeding-edge tech—this is a team building for the messy reality of Latin American pharmaceutical logistics, where internet connections can be spotty and users aren't tech-savvy.
- Price comparison engine that ingests distributor catalogs in real-time
- Stock availability verification across multiple suppliers
- Automated purchase order generation and tracking
- Integration with existing pharmacy management systems
- Market intelligence on regional pricing trends
The Verdict: A Niche Powerhouse
Extendeal isn't chasing disruption—it's building the essential infrastructure for pharmacy procurement in Latin America, one transaction at a time. For investors, this is a classic vertical SaaS play with $12M in revenue and a clear path to expansion. For founders, it's a masterclass in dominating a niche before scaling horizontally. The question isn't whether they'll grow—it's how quickly they can capture the rest of the continent.
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About extendeal.com
La plataforma de compra inteligente que se conecta con tus distribuidores, compara precios, encuentra existencias y selecciona las mejores ofertas.
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extendeal.com uses 17 technologies across their website including Google Fonts, HSTS, Contentful, and more.
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extendeal.com receives approximately 19.3K monthly visitors and ranks #1,165,958 globally. The website has a bounce rate of 43% with visitors viewing an average of 2.9 pages per visit. Users spend an average of 3:54 on the site.
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