extendedreach.com
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The 80% Direct Traffic Anomaly
A health tech platform with a cult-like user base that defies SEO logic
ExtendedReach isn't playing the growth-by-SEO game—and that's exactly what makes it fascinating. While most health tech platforms chase organic visibility, this 7-person, $0.5M revenue operation has built something far more valuable: a user base that types their URL directly into the browser.
"When 80% of your traffic is direct, you're not building a website—you're building a habit."
The Habit-Forming Product
ExtendedReach operates in the health industry, but its traffic patterns reveal a SaaS platform with exceptional user retention. The 180,871 monthly visits with 80% direct traffic suggest a product users return to daily—likely a clinical tool or patient management system. The 430 monthly searches for 'extended reach log in' and 160 for 'extended reach login' confirm this isn't discovery traffic; it's operational necessity.
The SEO Paradox
Here's the counterintuitive part: only 17% of traffic comes from organic search despite 3,477 backlinks and keywords like 'extended reach' (1,220 monthly volume). This suggests either a deliberate strategy to avoid SEO dependency or a product so niche that search intent doesn't align. The tech stack—jQuery, Bootstrap, Owl Carousel—reads like a 2015 playbook, yet the 80% direct traffic is a modern growth unicorn.
Edward Dyk, Senior Software Engineer Technical Lead, leads a team of 7 building what appears to be a vertical SaaS for healthcare. The $0.5M revenue with 180K monthly visits implies either a high-value B2B model or a freemium product with strong conversion. The presence of Zendesk suggests active customer support, while Cloudflare and HSTS indicate security-conscious infrastructure.
- 80% direct traffic: A cult-like user base that bookmarks and returns
- 17% organic: Deliberate avoidance of SEO dependency or extreme niche positioning
- 7-person team: Lean operations generating $0.5M revenue
- 3,477 backlinks: Strong domain authority despite modest traffic
- jQuery/Bootstrap stack: Likely a legacy product with stable, recurring users
The Anti-Growth Playbook
ExtendedReach proves that in B2B health tech, product-market fit beats SEO every time
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Meta Tags
extendedReach - Software for Child and Family Social Service Agencies
H1 Tags
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About extendedreach.com
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Technology Stack
extendedreach.com uses 14 technologies across their website including Font Awesome, Google Fonts, HSTS, Cloudflare, and more.
Fonts
Font Awesome, Google Fonts
Security
HSTS
Cloud & Hosting
Cloudflare
Advertising
DoubleClick Floodlight, Google Ads
Scheduling
Calendly
Customer Support
Zendesk
Traffic & Audience
extendedreach.com receives approximately 180.9K monthly visitors and ranks #166,447 globally. The website has a bounce rate of 17% with visitors viewing an average of 11.1 pages per visit. Users spend an average of 11:19 on the site.
The majority of extendedreach.com's traffic comes from .
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This page provides publicly available information about extendedreach.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit extendedreach.com directly at https://extendedreach.com.