extensionrecruiting.com
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Extension: The Midwest's Best-Kept Recruiting Secret?
A $4.3M staffing firm winning on local loyalty, not tech hype.
While Silicon Valley chases AI recruiting bots, Extension quietly dominates the Midwest staffing scene, earning 'Best in Staffing' for seven consecutive years. This isn't a tech unicorn—it's a 45-person team proving that deep regional relationships still beat algorithms.
"Extension doesn't compete on scale—it competes on trust, winning the same clients year after year in a relationship-driven market."
The Midwest's Secret Weapon
Extension's 46% direct traffic share is telling. Nearly half of their visitors type their domain directly—no SEO, no ads. This is the hallmark of a referral-driven business where candidates and employers come back because they were treated right the first time. While competitors burn cash on Google Ads for 'recruiting companies,' Extension's clients find them through word-of-mouth.
The SEO Paradox
Despite ranking for high-volume keywords like 'recruiting' (11,830 monthly searches), Extension captures only 30% of its traffic from organic search. This suggests a deliberate strategy: they don't need to win the keyword game because their brand equity and local network do the heavy lifting. They're not chasing scale—they're deepening moats in their verticals (Accounting, Finance, HR).
The tech stack reveals a pragmatic, not cutting-edge, approach. jQuery, Bootstrap, and Tailwind CSS power a functional site without flashy UX. No AI integrations, no blockchain, no Web3. They're not building a platform; they're running a business. For founders, this is a lesson: you don't need the latest stack to win if you own the customer relationship.
- 7-year streak as 'Best in Staffing' signals exceptional client retention and satisfaction.
- Leadership team blends deep vertical expertise (Accounting, Finance, HR) with hands-on recruiting experience.
- Midwest focus creates a defensible niche—global reach isn't the goal; regional dominance is.
Extension is a blueprint for profitable, niche dominance.
In a market obsessed with scale and AI, they prove that deep relationships and consistent execution can build a $4.3M business without chasing hype.
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A Best of Staffing Agency | Extension Recruiting Midwest and Beyond
Thanks, Midwest! Find out why our job candidates and employer candidates voted Extension Best in Staffing, seven years in a row. Extend your reach today.
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About extensionrecruiting.com
Thanks, Midwest! Find out why our job candidates and employer candidates voted Extension Best in Staffing, seven years in a row. Extend your reach today.
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Technology Stack
extensionrecruiting.com uses 17 technologies across their website including Font Awesome, Google Fonts, HSTS, PHP, and more.
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Font Awesome, Google Fonts
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HSTS
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PHP
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WordPress
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Amazon S3, Amazon Web Services
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Traffic & Audience
extensionrecruiting.com receives approximately 7.1K monthly visitors and ranks #3,087,757 globally. The website has a bounce rate of 74% with visitors viewing an average of 1.4 pages per visit. Users spend an average of 0:10 on the site.
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