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The $9.4M Stealth Giant in Construction Tech
How Extracker is quietly solving the industry's $160B problem with real-time change orders
While most construction tech startups chase flashy AI features, Extracker is solving a brutal, unsexy problem: the $160B annual loss from mismanaged change orders. With 72 employees and $9.4M in revenue, they're building a cash-generating machine in plain sight.
"In construction, change orders aren't a feature—they're the entire business model. Extracker just made them transparent."
The Silent Army of GCs
Extracker's genius is in its brutal focus on the three stakeholders who actually sign checks: General Contractors, Specialty Contractors, and Owners. They're not building for the tech-savvy—they're building for the project manager drowning in PDFs, emails, and spreadsheets. With 72 employees, they're likely operating at ~$130K revenue per employee—a healthy ratio for a vertical SaaS company.
The Zero-Traffic Paradox
Here's the telling detail: zero monthly visits. Not low. Zero. This isn't a traffic problem—it's a distribution strategy. Extracker isn't chasing organic search or content marketing. They're likely selling through direct partnerships, trade associations, and word-of-mouth in an industry where trust is currency. This is enterprise sales velocity without the enterprise sales overhead.
Their tech stack reveals a pragmatic, modern approach: jQuery for legacy compatibility, Tailwind CSS and Ant Design for rapid UI development, Google Analytics for tracking, and lazy loading for performance. It's the stack of a team shipping fast and iterating, not one chasing technical novelty.
- Real-time change order management eliminates the 2-3 week lag that kills margins
- T&M Tags turn messy field documentation into audit-proof records
- Risk reduction isn't a feature—it's the entire value proposition
The Unsexy Billion-Dollar Play
Extracker isn't building the flashiest construction tech—they're building the most essential one. While others chase AI hype, they're quietly owning the workflow that determines whether projects profit or bleed. In an industry drowning in complexity, clarity is the ultimate luxury.
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Clearstory | Change Order Management for Construction Teams
Streamline project communication with real-time Change Orders and T&M Tags. Reduce risk, save time, and increase transparency for GCs, Specialty Contractors, and Owners.
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About extracker.com
Streamline project communication with real-time Change Orders and T&M Tags. Reduce risk, save time, and increase transparency for GCs, Specialty Contractors, and Owners.
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Technology Stack
extracker.com uses 27 technologies across their website including Vidyard, Font Awesome, Google Fonts, HSTS, and more.
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Vidyard
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Font Awesome, Google Fonts
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HSTS
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Bunny CDN, unpkg, jsDelivr
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Cloudflare
Marketing Automation
HubSpot
Traffic & Audience
extracker.com receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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