eye-lights.com
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EyeLights: The HUD Revolution
How a 27-person team is disrupting the $2.7M motorcycle tech market with AR
While car dashboards get smarter, motorcycle riders remain stuck in the analog age. EyeLights isn't just building a display—they're creating a digital cockpit for the open road, turning your helmet into an augmented reality command center.
"They're not selling gadgets—they're selling the future of motorcycle safety, one HUD at a time."
The Rider-First Philosophy
EyeLights targets a specific tribe: tech-savvy riders who demand performance. Their top keywords reveal everything—'GT-Air 3 Smart' and 'Shoei GT Air 3 Smart' dominate searches, showing they're solving a real problem for premium helmet users. With 142 Trustpilot reviews at 4/5 stars, they've built trust in a market where safety isn't negotiable.
The Growth Engine
Traffic data tells a story of organic dominance. 44% organic search versus 42% direct traffic suggests strong SEO and brand recall. Their social presence is French-centric (@eyelightsfr), yet they rank globally. This isn't accidental growth—it's a calculated play on the underserved motorcycle tech market, where riders pay premium prices for premium safety.
The tech stack reveals sophistication: jQuery for interactivity, Tailwind CSS and Bootstrap for rapid UI development, plus PWA capabilities. They're building for mobile-first riders who need instant access to navigation, speed, and comms. The absence of heavy enterprise frameworks suggests a lean, focused product team shipping fast.
- Augmented reality HUD for motorcycle helmets
- Integrated GPS, speed, and communication systems
- Shoei helmet compatibility (GT-Air 3 series)
- French market dominance with global expansion
EyeLights is building the Tesla of motorcycle tech
They don't just sell displays—they're creating an ecosystem where every ride becomes a connected, data-rich experience. With 27 employees and $2.7M in revenue, they're proving that focused hardware-software integration beats mass-market commoditization every time.
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5 keywordsHow is Eye-lights's SEO?
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GPS, Head-Up Display & Intercom for Motorcycles | EyeLights
Discover EyeLights, the leader in motorcycle head-up display systems. Augmented reality, comfort, and safety.
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Reviews (16)
Friendly and respectful
Friendly and respectful
Thanks for the feedback Recaldo! Glad to hear you found our service friendly and respectful. ♡
Faster than expected and better than hoped.
Hello, had a problem with the headup display after my first motorcycle ride with the device. When I wanted to go on a motorcycle tour again, the headset or headphones stopped working. The other drivers could hear me, but I couldn't hear anything. I contacted Eyelights and a service employee immediately responded to the automatic reply that a response could take up to 2 days. After a few constructive emails, Eyelights decided that I should send in the device. I had received the return label but I wanted to do one last test again. In the meantime there had been another update to the Android Autoapp and I tested the headup display headset again with two cell phones with which it had not worked before. Suddenly everything worked again with the Samsung Galaxy A53 5G, but not with my Galaxy A51. Between the first and second motorcycle tour there were APP updates, including the Android Auto app. So the problem was probably due to an APP update in connection with my cell phone, which is no longer supported by Samsung. I was very happy that I didn't have to "scrape" the head-up display off my helmet to send it in. The stupid thing is that I now had to get a new cell phone, but Eyelights can't do anything about that. The head-up display is definitely a very good device. I can recommend it to every motorcyclist with a clear conscience and the service was great. Eyelights support is exceptional. Faster than expected and better than hoped.
Thank you Josef 💕 Have a safe ride 🏍️
Amazing customer service
Amazing customer service. The best I've ever experienced! Hade some trouble with the Battery, entirely my fault sine I overcharged it (read the manual!) They sendt me a new battery unit. Anne-Lise at the helpmesk also helped me with a new remote control. The product, eye-light is wonderful, easy and intuitive. I can easily recommend this product, the Company and not leasr... Anne Lise 👍❤️ Sincerely Are S
Hi Are, I'm glad we could help with your battery and remote control issues. Thank you for your kind words; your support and recommendation mean a lot to us! ♡ Best regards, Anne-Lise
Very helpful and fast support
Very helpful and fast support. Answered all my questions that i had. Thanks :)
Many thanks Mohammad! If you have any more questions or need further assistance, feel free to reach out. ❤️
Very good after-sales service
Customer service staff are very enthusiastic to help solve problems, even if foreign consumers are very confident in after-sales service.
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About eye-lights.com
Discover EyeLights, the leader in motorcycle head-up display systems. Augmented reality, comfort, and safety.
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Technology Stack
eye-lights.com uses 23 technologies across their website including Google Fonts, hCaptcha, HSTS, cdnjs, jsDelivr, and more.
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Google Fonts
Security
hCaptcha, HSTS, reCAPTCHA
CDN
cdnjs, jsDelivr
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Cloudflare
Email Marketing
Klaviyo
Advertising
Microsoft Ads
Traffic & Audience
eye-lights.com receives approximately 81.6K monthly visitors and ranks #408,245 globally. The website has a bounce rate of 45% with visitors viewing an average of 2.7 pages per visit. Users spend an average of 2:01 on the site.
The majority of eye-lights.com's traffic comes from undefined, undefined, .
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