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Eyes4work: The Swedish Recruitment Disruptor
How a niche player dominates local job markets with hyper-targeted strategy
In a world of global job platforms, Eyes4work is winning by going hyper-local. This Swedish recruitment firm isn't chasing LinkedIn's territory—it's dominating specific Swedish cities with surgical precision, turning regional search traffic into a $14.3M revenue engine.
"They're not competing for the job market—they're owning the micro-markets others ignore."
The Local Domination Playbook
Eyes4work's secret isn't technology—it's geography. Their top keywords reveal a masterclass in regional targeting: 'eyes4work uppsala' (460 monthly searches), 'eyes4work eskilstuna' (200), 'eyes4work avesta' (330). They've turned city names into branded search terms, creating a moat that generic job boards can't touch. While Indeed fights for 'jobs in Sweden,' Eyes4work owns 'jobs in Uppsala.'
The Revenue Reality Check
Here's the provocative truth: $14.3M revenue from just 5.5K monthly visitors means they're converting at an elite level. That's ~$2,580 revenue per monthly visitor—unheard of in recruiting. Compare this to industry averages: most recruitment firms see $50-200 per visitor. Eyes4work's model proves that depth beats breadth. They're not trying to be everything to everyone; they're being everything to a few Swedish cities.
- Hyper-local SEO strategy: City-specific keywords with branded searches
- Dual-sided marketplace: Serving both job seekers and employers simultaneously
- 119-person team: Lean operation for $14.3M revenue (~$120K/employee)
- Social presence across 4 platforms: YouTube, Facebook, LinkedIn, Instagram
The leadership team reflects this grounded approach: CEO Anna Andersson, Studie- och yrkesvägledare Martin Göransson, and hands-on handles like Edin Kamberi. This isn't a Silicon Valley startup chasing disruption—it's a Swedish execution machine. Their tech stack (jQuery, Bootstrap, Tailwind) suggests they prioritize reliability over bleeding-edge features. While competitors burn cash on AI experiments, Eyes4work quietly builds a profitable regional powerhouse.
The Unsexy Truth About Market Domination
Sometimes the most profitable strategy is the most boring one: pick a niche, own it completely, and ignore the noise.
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Söker du jobb eller arbetskraft? Vi hjälper dig.
Söker du jobb eller arbetskraft? Vi hjälper dig. Genom skräddarsydda lösningar för arbetssökande och arbetsgivare.
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About eyes4work.se
Söker du jobb eller arbetskraft? Vi hjälper dig. Genom skräddarsydda lösningar för arbetssökande och arbetsgivare.
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eyes4work.se uses 23 technologies across their website including PHP, WordPress, cdnjs, unpkg, and more.
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cdnjs, unpkg, jsDelivr
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Cloudflare
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eyes4work.se receives approximately 5.5K monthly visitors and ranks #3,573,747 globally. The website has a bounce rate of 35% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 0:15 on the site.
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