E-Z-GO isn't just selling golf carts; they're selling an $922M lifestyle that the internet barely sees. While their factory floor hums with production, their website traffic is quieter than a library.

"A company with nearly 2,000 employees and a billion-dollar valuation is getting less web traffic than a mid-tier food blogger."

The tech stack tells a story of a company trying to modernize. They're using Tailwind CSS, Bootstrap, and modern tracking tools like Clarity and Google Tag Manager. But the traffic numbers suggest a 'build it and they will come' mentality that doesn't work in 2024. For a company owned by Textron, the industrial giant, the digital strategy feels surprisingly passive.

• Heavy reliance on direct traffic (52%) indicates a strong dealer network but weak organic reach
• Top keyword 'ez go' has high volume but low commercial intent compared to 'dealer near me'
• Tech stack is modern (Tailwind, PWA) but underutilized given the traffic metrics
• Social profiles exist but engagement data is missing from the dataset