In a world dominated by fintech giants and crypto wallets, EZGO Wallet operates in near-total stealth while generating $22M in annual revenue with just 97 employees. This isn't a startup chasing unicorn status—it's a precision-engineered retail machine that's quietly dominating its niche.

"They're not building a brand—they're building a utility that users can't live without."

The most telling data point? Their top keyword is 'ez-go wallet' with 180 monthly searches—yet they capture 100% of their traffic from undefined sources. This suggests either a closed-loop ecosystem (enterprise clients, B2B partnerships) or a business model so focused on retention that new customer acquisition is secondary. For founders and investors, this raises a critical question: is this a feature masquerading as a product, or a product that's so good it doesn't need marketing?

• Revenue-per-employee ratio of $226,804—exceptionally high for retail tech
• 42% direct traffic indicates product stickiness beyond typical retail benchmarks
• Tech stack suggests evolution from MVP to mature product without complete rebuilds
• Zero organic keywords beyond branded search implies closed-loop user acquisition