ezlink.com.sg
ezlink.com.sg
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The Silent Giant of Singapore's Transit
How a 136-person team built a $17.7M revenue infrastructure layer
While you focus on user acquisition and growth rates, a quiet infrastructure giant is moving millions of dollars through Singapore's transit system daily. EZ-Link isn't just a payment card—it's a $17.7M revenue engine with 136 employees that owns the physical-digital bridge in one of the world's most connected cities.
"EZ-Link proves that the most valuable infrastructure businesses don't need flashy websites—they need to be embedded in daily life."
The Infrastructure Paradox
EZ-Link operates at the intersection of physical and digital payments with zero public-facing web presence. Their domain ezlink.com.sg shows zero monthly visits, yet their revenue suggests a massive B2B and institutional operation. This isn't a consumer startup—it's an infrastructure layer that powers transit, retail, and digital services across Singapore. The company likely operates through enterprise partnerships and government contracts rather than direct-to-consumer channels.
The Revenue-to-Headcount Ratio
With 136 employees generating $17.7M in revenue, EZ-Link achieves approximately $130K revenue per employee. This is remarkably efficient for a payments infrastructure company, suggesting either high automation or a focus on high-margin B2B services. Compare this to typical fintech startups where revenue per employee often hovers below $100K in early stages. EZ-Link's model appears optimized for scale with minimal overhead.
The absence of web traffic data reveals something crucial: EZ-Link's value isn't in its website—it's in its physical card network, API integrations, and institutional partnerships. While competitors chase digital-only strategies, EZ-Link maintains a hybrid model where physical cards and digital wallets coexist. This dual approach gives them resilience against pure-digital disruptions and captures both tech-savvy and traditional user segments.
- Revenue-per-employee ratio suggests highly efficient operations
- Zero public web traffic indicates B2B/enterprise focus
- 136 employees is a sweet spot for infrastructure companies
- Likely operates through government and transit partnerships
The Infrastructure Playbook
EZ-Link demonstrates that the best infrastructure businesses own the rails, not just the trains. They've built a $17.7M revenue business by becoming invisible—integrated into every commute, every retail transaction, and every digital payment across Singapore. For founders: sometimes the most valuable companies are the ones your customers never think about because they just work.
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About ezlink.com.sg
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Traffic & Audience
ezlink.com.sg receives approximately 0 monthly visitors and ranks #11,375,787 globally. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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