eztaxreturn.com
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The $7.4M Tax Startup You Haven't Heard Of
ezTaxReturn is quietly dominating a niche with 59% direct traffic
In a market dominated by TurboTax and H&R Block, ezTaxReturn has carved out a $7.4M revenue niche by focusing on one thing: simplicity for the underserved. But their 1.8/5 Trustpilot rating reveals a deeper story about the trade-offs of aggressive growth.
"59% direct traffic is an anomaly in finance—either brilliant brand recall or a sign of a captive user base returning to fix filing errors."
The Underserved Niche
With 44 employees generating $7.4M, ezTaxReturn operates at a lean $168K revenue per employee—efficient for a finance SaaS. Their traffic is overwhelmingly US-based (85.6%), targeting a specific demographic: people who want the biggest refund without complex forms. The keyword strategy is telling: 'eztaxreturn' (1,570 volume) outranks generic terms, suggesting a brand-first approach in a commoditized market.
The Growth Paradox
Organic search drives only 34% of traffic, with direct at 59%. This isn't typical for a modern DTC brand. It could mean users bookmark the site, or more likely, they return to fix issues after initial filing. The Trustpilot score of 1.8/5 from 19 reviews suggests a product that works but frustrates. The tech stack is basic—jQuery, Bootstrap, Tailwind—indicating a team focused on shipping fast over tech innovation.
- Revenue per employee: $168K (efficient but not elite)
- Backlink profile: 25K links (strong for a niche player)
- Top keyword: 'eztaxreturn' (brand loyalty or desperation?)
- Tech debt: Heavy jQuery reliance in 2024
The executive team tells a story of priorities: Chief Tax & Compliance Officer (Starra Sherin) and Chief Empowerment Officer (Sarah Hasan) suggest a focus on compliance and user experience, yet the 1.8 rating indicates execution gaps. The VP of Digital Marketing (Jimmy Ellis) likely drives the 59% direct traffic through aggressive retargeting or email campaigns. The 44-person team is small for $7.4M revenue—either hyper-efficient or under-resourced for scale.
The Opportunity in the Gaps
ezTaxReturn proves that in tax software, 'good enough' with strong brand recall beats perfect tech with poor marketing. But the 1.8 rating is a ticking time bomb.
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Prepare your taxes online & e-file for biggest guaranteed refund
File your Taxes online with ezTaxReturn. Authorized IRS e-File Provider guaranteed to get you the biggest possible refund. Free to try - start today!
File your taxes. Free to try. Authorized IRS e-File Provider. Mobile friendly website. Never wait on hold phone support. Biggest possible refund guarantee.
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Reviews (19)
They're another online tax return…
They're another online tax return service that offers a "free" federal return and charges a lot for the state return. If you end up paying for the state return like I did, make sure you file early and check to make sure your return really is filed, mine wasn't and I had to go back and repeat the steps I'd taken the week before.
Cheap is not always the best answer
I attempted to ues this company for my tax return this year for the first time and was not pleased with there nonexistent costumer assistants. No way to contact then other than email, then wait 24 plus hours for an answer. I finally had to cancel my account on the 14th of April after struggling for couple of weeks with EZ Tax Return and went back to turbo tax were I completed my taxes in less than an hour and half and a larger return.
The program is not calculating my tax…
The program is not calculating my tax correctly. I calculated the tax manually, and used three online tax calculators. My calculation is close to the online calculators (they don"t ask about age so they don't have the correct standard deduction). ezTaxReturn has a tax about 1.36 higher than it should be. No one seems to care at ezTaxReturn.
EZ charged almost $50 for what I thought would be free.
EZ kept sending my e-mails that time was running out. I'd used them before. So, I decided to do the free filing. My situation is not very complicated (I make about $17K and about $15K form SocSec, plus a few hundred in interest; one of my employers is out-of-country and one sent a 1099NEC tax statement), but the "half hour" turned into 1.5 hours, and the "free"wound up costing almost $50! Maybe this was because I had them do the state tax as well. If so, this was not clearly indicated that this is where this fee came from. I only found out about the fee at the end of my 1.5 hrs on the last filing day, so I pretty much had to accept it. Some of the terminology was unclear, so I had to guess categories -- and sometimes go back when later material indicated that I had entered data in the wrong category. The company has an online help service that responds within 24 hours (I got an answer after 6-12 hours), but the answer did not directly address my simple question (which was asking what "previous year"or "last year" meant. The software had some minor glitches (in correcting, I was unable to change one item in a category, so I had to erase everything in that category and re-enter everything but the one item that was wrong because I had given the wrong answer because of the ambiguous wording). The software does do a lot of checking, i.e., it asks you to look at what is being submitted to give you the chance to check your work. The software also does a lot of clclulating a lot of äutomatic"stuff that would be tedious to do by hand.
Don’t use them
Don’t use them. They never submitted my tax documents. You can’t speak to anyone. They never answer the phone and they don’t call you back. They just send you an email. They told me it’s my fault I didn’t hit a particular button to complete the process. I have screenshots I. Which they congratulate me on filing my return. So now No get to call the IRS.
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About eztaxreturn.com
File your Taxes online with ezTaxReturn. Authorized IRS e-File Provider guaranteed to get you the biggest possible refund. Free to try - start today!
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eztaxreturn.com uses 20 technologies across their website including Font Awesome, Google Fonts, PHP, unpkg, and more.
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Font Awesome, Google Fonts
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PHP
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unpkg
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AWS CloudFront
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Traffic & Audience
eztaxreturn.com receives approximately 53.9K monthly visitors and ranks #323,872 globally. The website has a bounce rate of 42% with visitors viewing an average of 13.4 pages per visit. Users spend an average of 17:58 on the site.
The majority of eztaxreturn.com's traffic comes from undefined, undefined, .
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